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WebProNews - comScore: Google, Not Yahoo, Now Top Destination
May 17, 2008
http://www.WebProNews.com

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comScore: Google, Not Yahoo, Now Top Destination
Doug Caverly | Staff Writer

Lead small, but growth rapid

As Google trounced Yahoo in various fields, fans of the second
company could always point out that its sites received more U.S.
traffic overall. New comScore stats show that this is no longer
true.

In April, 140.6 million Americans visited Yahoo's properties,
and 141.1 million stopped by Google's, according to the research
company. Microsoft, if it matters, saw closer to 121 million
visitors.

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But even as it sits in third place, Microsoft's probably having
a laugh over all this; comScore's news puts Yahoo in a
significantly weaker position as Carl Icahn does his thing.
Since Google achieved a higher year-over-year growth rate - 18
percent versus seven - it doesn't look like Yahoo is liable to
take back the top spot on its own.

For Yahoo's supporters, here's the one encouraging point: Nathania
Johnson reports, "Yahoo does still lead in page views, meaning
either people are returning or are more engaged in Yahoo content.
Yahoo had 33.6 billion page views while Google saw 28.7 billion
page views."

Oh, and Yahoo should still have the lead in photo-sharing with
Flickr, whereas Google is shutting down its Hello product.

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Google Inching Toward 70%
Jason Lee Miller | Staff Writer

Juggernaut speed, engaged

Whatever happens in Google's peripheral industry dabbling, the
search giant lives up to its core reputation by grabbing 67.9
percent of US searches in April, a 4 percent increase year-over-
year, according to Hitwise.

The usual rivals are present in the top four with a noticeable
decline for third-place breath-holder MSN. Microsoft's confusingly
branded search engine dropped from 6.65 percent in March to 6.26
percent in April, down from 7.77 percent a year ago, and down
significantly from search share once hovering around 12 percent.

Yahoo has shown little change over time, dropping from 20.29
percent in March to 20.28 percent in April. Ask.com showed an
increase in usage, gaining from 4.09 percent to 4.17 percent. The
remaining 45 search engines Hitwise measured accounted for only 1.4
percent combined.

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Search is a primary driver of traffic in many sectors, from health
and medical to travel, shopping, news, and social networking.
Google's growth in traffic-driving either outpaces or matches the
search industry as a whole. The health sector, for example,
receives 46 percent of its traffic from search, and Google sends
over 30 percent of the whole. Likewise in the travel sector,
which generates nearly 34 percent of its traffic from search; 23
percent comes from Google.

The same general phenomenon is happening in France, where once
the government sought to build its own Franco-centric search e
ngine. Google leads other American search engines there,
controlling nearly 90 percent of the market, according to
XitiMonitor. The top three are virtually the same except for
share percentage, with Yahoo and Live search neck and neck at
3 percent and 2.6 percent respectively, while the sole French
search engine on the list, Orange, declines to 1.5 percent.

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Google News Changes The Way It Clusters Articles
Mike Sachoff | Staff Writer

More search results displayed

Google says it is changing the way its news articles on a related
subject will appear in its search results.

The company says it will still group related news articles in
clusters, but will extend the amount of time the articles will
stay grouped together.

From the official Google News Blog,"We've removed the three day
limitation, meaning that stories will stay in clusters (and be
easier to find) for as long as they're in our index."

"Since stories in Google News remain indexed for 30 days, you'll
find clusters for any news stories from the past month. Of
course, this doesn't mean that every article is going to appear
in a cluster - just that clusters won't be broken up anymore."

Google also says the new feature will allow it to display a wider
variety of search results on the first page. "Less space will be
taken up by individual, unclustered articles. I think this brings
us a step closer to our goal of making news universally accessible
from as many sources, perspectives and languages as the world can
offer."

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