Back to newsletter listDate:
Fri, May 16, 2008 07:05:49 AMFrom:
Daily 'Dog
Subject:
Ad targeting hits TV, YouTube tool mines marketing gold, Merck scores a victory, CBS's cyber-grab
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- "Amazing PR Stunts and Special Events: Best Practices for Making a Major Media Splash." Audio conference, Thursday, May 22nd. Click here for details or call 1-800-959-1059.
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10th Anniversary of the Cluetrain Manifesto
By Sally Falkow
If you have not yet read it, do so. If you have not read it for a while, read it again. And when you finish the book, read chapter four again. (Doc Searls does know of what he speaks).
"The long silence ? the industrial interruption of the human conversation ? is coming to an end. On the Internet, markets are getting more connected and more powerfully vocal every day...
Read more...Corporate communications professionals at consumer and packaged goods companies are invited to join renowned futurist and global trendspotter Marian Salzman for a one-hour seminar, plus lunch, on the latest trends that are and will be affecting consumer marketing over the next few years. She'll cover the lending crisis, the "millenials" generation, the assent of Chindian (Chinese and Indian) economic influence, brand promiscuity, and the chaos of our new era of complexity. Also enjoy a delicious locally grown repast from the chefs at Cleaver. Choose one of two dates: May 21, and June 3?both noon to 2PM at Porter Novelli, 75 Varick Street, NYC. Space is limited to 24 participants per seminar! Register to attend free.
PR Biz Update
Illuminating Discussions on Today's PR, IR & SEO Issues
Upcoming Topics Include:
+ Be an SEO Hero: Optimize Your Press Release for Search (May 27)
+ EON: Enhanced Online News
Join the experts at Business Wire for our ongoing series of free webinars and conferences designed to challenge your communications assumptions, motivate and inspire new ideas and illuminate best practices. From search engine optimization to social media, how do you enhance your visibility to target audiences and participate in conversations that create a positive impact? And how does your traditional media outreach fit in? What impact do your efforts have on your company's transparency and disclosure obligations? And your corporate social responsibility efforts? We gather thought leaders and industry experts to discuss these issues and more. Click here for a list of current and archived webinars, events and registration.
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Media News
Dozens of top-tier corporations and PR firms are aggressively hiring senior PR and communications professionals with specialized talents and experience. Cantor Executive Search Solutions, which specializes in public relations, investor relations and corporate communications, is now seeking such talent for our clients. If you're ready for more responsibility and greater rewards, please send us your resume in full confidence. We'll email you details about open positions that fit your background. If you would like to discuss your career with a recruiter, please let us know that when sending in your resume, and we will contact you confidentially. Send your resume to marie@cantorconcern.com in word or PDF format.
Barks & Bites
By Suzanne Shelton, CEO, Shelton Group
When my agency launched its business focus on energy conservation and green product marketing five years ago, there existed a conservative number of consumer product companies positioning themselves in a credible way to the national mass market as environmentally "with it."
By today's more rigorous standards for truth in advertising on the green front, not much has changed, unfortunately. And of course, the key word to focus on here is "credible"...
Vault your knowledge, responsibilities and compensation to the next plateau . . . and beyond. The new online Master's Degree in public relations at George Washington University gives you the opportunity to advance your understanding of the latest strategic thinking, newest technologies and the convergence of marketing disciplines that will guide the PR and public affairs in the political arena over the coming decades. Best of all, you can earn a Master's in Strategic Public Relations from the comfort of your computer workstation?at home or in the office?completely on your schedule. To get all the details-requirements, courses, costs and application materials, go to Master's Degree
PR Agency News
One thing is certain: Your next crisis will be unexpected. Whether it's a hostile-takeover bid, environmental disaster or information leak, you'll need to respond quickly and confidently. This free webcast?Wednesday, May 21, Noon (EDT)?will show you how to prepare a crisis plan for response before and after a crisis hits, how to leverage video webcasting to reach and engage the media, plus give you a crisis communications checklist no PR officer should be without. Learn best practices Thomson Reuters has developed from over a decade servicing the communication needs of corporations, including 90% of the Fortune 500.
Register now for the free 30-minute webcast: Navigating a Crisis through Effective Communications.
PR People On The Move
Discover how to dramatically increase media pick-up and website traffic, as well as response to press releases and all your marketing communications using SEO magic. Learn the secrets of keyword research, boosting your page rank, tracking your competitors, building search-friendly PR materials, plus how search can assist in reputation management. You?ll analyze great campaigns (and bombs!), plus conduct an analysis of your own website. Sponsored by New Media Institute. Get all the details, including $100 discount for Bulldog Reporter?s Daily 'Dog subscribers.
New Tools & Technologies
Don't miss this chance to boost your skill, confidence and tangible results by becoming a master practitioner of these two essential cornerstones of the public relations art. Bulldog Reporter's top-rated trainer, Michael Smart, will be presenting The Ultimate PR Pitching Workshop and the PR Power Writing Workshop in Los Angeles, Chicago, New York and Washington, DC in June. Attend one or both of these single-day events and take your campaigns?and your career?to amazing new levels. Above all, these workshops are guaranteed to increase your media placement results. Register before Friday, May 23 and save $50; register for both events and save even more. For all the details?including raves of past participants?go to the conference landing page or print out the 6-page brochure now.
Journalists Speak Out
"Not everyone in media responds to pitches about 'this trend' or 'that hot fad,'" says Lesley Alderman, deputy editor at Real Simple. "For example, we're not interested in the super?trendy or the latest celebrity. Those things are hyped up and oversold?and are actually turn?offs to many
readers who don't want to hear about the 'latest spinning yoga craze' or something that may go bust in a few months. They want proven, sustainable information"...
PR ?stunts? grab the public?s and the media?s imagination. Yet many PR stunts fail simply because they?re isolated tactics with little bearing on a client?s strategic goals. The good news: You can supercharge your team?s creativity and craft spot-on outstanding PR events that win ink and drive results by learning the secrets from the best in the PR business, including this year?s 2008 PR Stunts and Special Events Bulldog Award Winners. Margaret Brady, Director, Morrissey & Company; Client, Lewis Gordon Pugh; Campaign: ?North Pole Challenge,? 2008 Bulldog Award Winner, PR Stunts and Events (Gold); Rich Lukis, Executive Vice President, Coyne PR; Client, Goodyear; Campaign: ?Get There World?s Longest Shot;? 2008 Bulldog Award Winner, PR Stunts and Events (Silver), Andrea Wood, Managing Director, Clear!Blue; Client, Chrysler LLC; Campaign: ?Chrysler Sebring Bundle of Joy,? 2008 Bulldog Award Winner, PR Stunts and Events (Bronze); Keith Fernbach, Vice President of PR, Grand Central Marketing; Client, Del Monte Foods; Campaign: Meow Mix Caf?, Meow Mix House, Meow Mix Acatemy and Patti Kelly, Senior External Communication Consultant, Allstate Insurance Company; Campaign: Flooded Today, Failure Tomorrow, will show you how to harness your team?s passion to come up with the big ideas that win clients over and show real returns: Thursday, May 22, 2008. For more information or to register, go to conference details or call 1-800-959-1059.
Thought Leaders
This week's spotlight: Anne Marie Squeo, Director of Public Relations, Raytheon
"Working at a company that embodies a culture of innovation instead of just using it as a buzzword means a lot to me as a communicator," says Anne Marie Squeo, who was a tier–one reporter at outlets such as The Wall Street Journal and Bloomberg News for nearly 15 years before
making the jump to PR at Raytheon, which ranked third among defense and aerospace companies in this year in Fortune's "Most Admired" survey...
Winning PR
By now, every PR pro wants to know how to use YouTube, company websites, blogs, Facebook, Twitter and everything else in cyberspace to drive PR programs and media results. At the same time, it's important to keep in mind that you can't exploit new media in a cyberspace vacuum ? you have to make traditional and new media work together. It's truly a case in which the whole is greater than the sum of the parts. As you will see in the case study below, the keys to success are consistent messaging across all platforms combined with targeted outreach to the specific audiences you want to evangelize your brand...
Employers! Post your PR Job openings on Bulldog Reporter's PR JobMart. Sent out weekly to over 20,000 PR professionals.
For these updates and additional features, Visit the Daily Dog home page
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