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Friday • May 16, 2008 | READ ALL NEWS AT ADAGE.COM

Chrysler Shuffles Marketing Staff

Helberg Moves to PHD; Media and Brand Teams Centralized

DETROIT (AdAge.com) -- In a move to wring more from its media dollars, Chrysler is reshuffling its marketing deck and migrating one of its executives to its media agency, Omnicom Group's PHD. The automaker said Jim Helberg, who joined Chrysler in late January as media director from OMD West, will lead the Detroit-area office of PHD, Troy, Mich., as exec VP. FULL ARTICLE

Marketers Help Bring 'Sex' Back

Summer Blockbuster Watch: 'Sex and the City'

NEW YORK (AdAge.com) -- The return of "Sex" has marketers sighing with pleasure. On May 30, rabid fans will finally get another dose of Carrie, Charlotte, Samantha and Miranda, the foursome synonymous with fashion, cocktails and launching brands into the stratosphere of pop culture iconography. FULL ARTICLE

D&AD Hands Out Record Number of 'Black Pencils'

U.K. Ad Show's Top Honors Could Point to Eventual Cannes Winners

LONDON (AdAge.com) -- The U.K.'s most prestigious awards show, D&AD, handed out a record number of top prizes and recognized mobile marketing for the first time at the May 15 awards ceremony in London. In another first, the jury president, Simon Waterfall, was chosen from the digital marketing world rather than a traditional agency. FULL ARTICLE

Internet-Ad Revenue Reached $21.2 Billion in 2007

26% Growth Rate Puts It Ahead of Radio, Cable

NEW YORK (AdAge.com) -- Internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%, according to the Internet Advertising Bureau and PriceWaterhouseCoopers in their annual report of ad spending. That was good enough for the medium to top radio, which was expected, but the figure also puts internet ahead of cable's $20.9 billion take. FULL ARTICLE

Icahn Works to Replace Yahoo Board

Goal of Proxy Fight Is Merger With Microsoft

NEW YORK (AdAge.com) -- Could Carl Icahn be Microsoft's white knight? The financier hopes to reprise the Microhoo saga as he launched a proxy fight for Yahoo by nominating and alternative slate of directors to Yahoo's board. FULL ARTICLE

CBS Upfront Gets High Marks From Media Buyers

A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) -- In contrast to NBC's curiously unfocused upfront event earlier in the week, CBS's presentation at Carnegie Hall included all the usual components and pleased media buyers. Ad Age television editor Brian Steinberg was on the scene. In other news in this 3 Minute Ad Age report, a growing number of ad agencies are moving from promoting products to creating and selling them. These include a surprisingly wide array of consumer goods categories from chocolates and scented candles to shaving cream and coffee-table books. FULL ARTICLE

U.S. Hispanic Market Needs to Find Its Voice

Creative Looks a Little Too South American

The Big Tent
Today, the voice of the U.S. Hispanic market is what I call borrowed interest. There is some great work, but the best spots tend to be very South American. It's a proven formula that award juries like. I myself have been guilty of this. And honestly, I don't think there is anything wrong with it. It works. But until we develop our own U.S. Hispanic identity, the U.S. Hispanic market will always be just a blip on the screen. FULL ARTICLE

Go Topless!

Ban Laptops and Third Screens From Your Meetings

Small Agency Diary
I have written in recent postings about workplace issues such as e-mail etiquette and the need to disconnect at times from our technology. Now I have another related issue that is increasingly getting on my nerves and affecting productivity: laptop distractions. FULL ARTICLE