Friday - May 9, 2008
» Online Publishing
Surviving Your Competitors, Part 1
Written by Lee Huang
Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts.
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» Video, Rich & Streaming Media
Is Video Really Searchable?
Written by Dorian Sweet
Have we missed an opportunity to search content at a deeper level or should we just leave well enough alone?
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» ROI Marketing
How to Get Buy in for Conversion Rate Optimization
Written by Bryan Eisenberg
Tips for convincing executives of the importance of investing in marketing optimization.
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» Paid Search Strategies
The Yahoo-Microsoft Saga
Written by Kevin Lee
Why Microsoft CEO Steve Ballmer's letter to Yahoo CEO Jerry Yang may go down in history as one of the best-crafted business letters ever.
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Do you know for sure how tech prospects want to be sold to?
Read a FREE IDC study on why you must adjust your marketing.
What new best practices are senior IT leaders looking for?
What marketing and sales missteps are wasting time/money?
And what?s recommended to turn things around, right now?
Get the answers @ IDG Knowledge Hub.
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Monday - May 12, 2008
» Search Results
Good Old-Fashioned Link Building
Written by Julie Batten
What's the secret to getting other sites link to yours and improve your rank on the search engine results page?
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» Digital Game Advertising
Online Games Redefine Gaming
Written by Kevin Carney
As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming.
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» The Leading Edge
Value Is the New Currency
Written by Sean Carton
Why do people reject "traditional" ads and flock to branded apps and pass around viral media?
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» E-Mail Marketing
How E-mail Impacts Society
Written by Jeanniey Mullen
A nonprofit that helps women break out of poverty was in need of an e-mail marketing makeover. The Email Experience Council offered a helping hand.
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Tuesday - May 13, 2008
» Online Video Advertising
Going Green on Screen
Written by Andreas Roell
Online marketers can use green-screened videos to show they are the experts and keep others off their advertising turf.
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» Analyzing Customer Data
Why the P***ts Are Aligned for Analytics
Written by Neil Mason
There's no point to collecting metrics if you don't take action on your insights.
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» Agency Media Strategies
Listen to Your Enemy
Written by Harry Gold
What you can learn from the other media agency.
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» CMO
Twitter by Machiavelli
Written by Pete Blackshaw
A look at 16 curious personality types and behaviors emerging from Twitter-land.
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Wednesday - May 14, 2008
» Behavioral Marketing
Behind-the-Scenes Innovations in Behavioral Targeting
Written by Elyse Tager
Two vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like?
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» Search Engine Marketing
New Technologies and SEM Judgment Calls
Written by Erik Dafforn
How to decide which techniques are OK when engines won't tell you.
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» B2B E-Mail Marketing
Profitable B2B E-mail Ideas From the Nonprofit World
Written by Karen Gedney
How to freshen up your e-mails and improve response rates.
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Thursday - May 15, 2008
» Actionable Analysis
A Web Analytics Intervention, Part 3
Written by Shane Atchison
With a seven-step plan in hand to adopt Web analytics, a marketing executive asks how to get corporate buy-in.
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» Mobile Marketing
It Takes a Village to Grow the Mobile Space
Written by Courtney Acuff
To grow mobile marketing, everyone concerned must have a voice in its upbringing, not just the watchdogs.
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» Media Buying
Let Your Slogan Drive Your Media Buy
Written by Tessa Wegert
Learn how Jeep put its slogan to good use when it partnered with ABC's "Lost." Have fun out there!
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» E-Mail Marketing Optimization
Top Five Phrases That Raise a Red Flag
Written by Derek Harding
These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing.
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