by Jennifer Laycock

If you've been reading about search engine marketing for more than, oh...about five minutes, you know you need to pick and target keywords and phrases as part of your campaign. You might even be familiar with some of the popular keyword tools and know about concepts like the keyword long tail. Heck, you might have already picked your phrases, optimized your site and moved along to other projects. No matter what point you're at, you need to read Christine Churchill's latest article over at Search Engine Land about selecting your keywords.

After all, it doesn't matter how well you optimize your site or how skilled you are at driving quality links if you aren't targeting the right keywords and phrases.

In her article, Christine explores eight key mistakes...

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by Mike Moran

At Search Engine Strategies in March, Tim Ash walked up to me after my speech and handed me his book. I (ashamed to say) did not know Tim and had not heard of his book before then. I leafed through it quickly and told myself, "This looks good," and promptly dumped it in my pile of books that take forever to get read. I told myself I'd eventually read it, but it took me quite a while to do so. That was a big mistake.

But I've corrected that mistake now. Landing Page Optimization is a gem of a book that provides the big picture and the details for an all-important Internet marketing subject, one that search marketers especially need to understand.

Landing pages have been discussed ever since the first banner ads (oh, now they want to call them display ads because...

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by Stoney deGeyter

When it comes to issues of duplicate content, one of the most frequent offenders is the "printer friendly" page. Just about any kind of site can benefit from creating printer friendly versions of their pages, but improper implementation of these pages can wreak duplicate content havoc on your site.

While the internet provides us a great way to save the trees, there are many people out there that still feel more comfortable reading from the printed page. But there are other reasons for printing out information, such as sharing it with the higher-ups or providing an easy way to compare products and services between various websites. So no matter how hard we try to create the "paperless office," there will always be a need to print.

Printer-friendly pages that...

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