Back to newsletter listDate:
Thu, May 15, 2008 07:04:55 AMFrom:
Daily 'Dog
Subject:
Burger King blogging blunder, eBay's judgment day, Anti-spam coup for MySpace, Twitter usurps media
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PR University Calendar
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- "Blog Pitching Update for PR: Top Tech Online Influencers Reveal Advanced Blog Relations Practices." Audio conference, Thursday, May 15th. Click here for details or call 1-800-959-1059.
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Thought Leaders
This week's spotlight: Anne Marie Squeo, Director of Public Relations, Raytheon
"Working at a company that embodies a culture of innovation instead of just using it as a buzzword means a lot to me as a communicator," says Anne Marie Squeo, who was a tier–one reporter at outlets such as The Wall Street Journal and Bloomberg News for nearly 15 years before making the jump to PR at Raytheon, which ranked third among defense and aerospace companies in this year in Fortune's "Most Admired" survey...
In case you haven't heard, broadcast PR results are on the rise. Whether you've made dozens of corporate videos or VNRs . . . or never produced one at all?you'll treasure this detailed compendium of secret techniques and proven wisdom for ensuring your video experience is cost-effective and earns extraordinary media coverage. Don't embark on your next video project before downloading this priceless advice and checklist. You'll gain four decades of experience from News Broadcast Network, worth thousands of dollars in savings and increased exposure . . . all at no cost. Download free white paper now.
Barks & Bites
By Suzanne Shelton, CEO, Shelton Group
When my agency launched its business focus on energy conservation and green product marketing five years ago, there existed a conservative number of consumer product companies positioning themselves in a credible way to the national mass market as environmentally "with it."
By today's more rigorous standards for truth in advertising on the green front, not much has changed, unfortunately. And of course, the key word to focus on here is "credible"...
PR Biz Update
Discover how to dramatically increase media pick-up and website traffic, as well as response to press releases and all your marketing communications using SEO magic. Learn the secrets of keyword research, boosting your page rank, tracking your competitors, building search-friendly PR materials, plus how search can assist in reputation management. You?ll analyze great campaigns (and bombs!), plus conduct an analysis of your own website. Sponsored by New Media Institute. Get all the details, including $100 discount for Bulldog Reporter?s Daily 'Dog subscribers.
Media News
One thing is certain: Your next crisis will be unexpected. Whether it's a hostile-takeover bid, environmental disaster or information leak, you'll need to respond quickly and confidently. This free webcast?Wednesday, May 21, Noon (EDT)?will show you how to prepare a crisis plan for response before and after a crisis hits, how to leverage video webcasting to reach and engage the media, plus give you a crisis communications checklist no PR officer should be without. Learn best practices Thomson Reuters has developed from over a decade servicing the communication needs of corporations, including 90% of the Fortune 500.
Register now for the free 30-minute webcast: Navigating a Crisis through Effective Communications.
The Leading Edge Blog — PR Technology Trends SPONSORED BY: 
Social Marketing ? tapping in to your customers' ideas
By Sally Falkow
It worked for Dell. IdeaStorm put them in touch with their customers and allowed them to tap into some smart new ideas for product development. Other companies are sitting up and taking notice. Starbucks is one.
Back in the CEO seat since January, Howard Schultz took a leaf out of Michael Dell's book and launched MyStarbucksIdea.com. Using the 'ideas' software from Salesforce the site allows customers to offer advice and ideas for improving the brand. Customers make suggestions and others discuss and vote on them...
Read more...Illuminating Discussions on Today's PR, IR & SEO Issues
Upcoming Topics Include:
+ Be an SEO Hero: Optimize Your Press Release for Search May 27
+ EON: Enhanced Online News
Join the experts at Business Wire for our ongoing series of free webinars and conferences designed to challenge your communications assumptions, motivate and inspire new ideas and illuminate best practices. From search engine optimization to social media, how do you enhance your visibility to target audiences and participate in conversations that create a positive impact? And how does your traditional media outreach fit in? What impact do your efforts have on your company's transparency and disclosure obligations? And your corporate social responsibility efforts? We gather thought leaders and industry experts to discuss these issues and more. Click here for a list of current and archived webinars, events and registration.
Sponsored by Business Wire
PR Agency News
Dozens of top-tier corporations and PR firms are aggressively hiring senior PR and communications professionals with specialized talents and experience. Cantor Executive Search Solutions, which specializes in public relations, investor relations and corporate communications, is now seeking such talent for our clients. If you're ready for more responsibility and greater rewards, please send us your resume in full confidence. We'll email you details about open positions that fit your background. If you would like to discuss your career with a recruiter, please let us know that when sending in your resume, and we will contact you confidentially. Send your resume to marie@cantorconcern.com in word or PDF format.
PR People On The Move
See and be seen at PRSA-NY's huge gala to recognize and honor the best of the best?winners of this year's Big Apple Awards for excellence in public relations. Join hundreds of top PR professionals on Thursday, May 22 for the reception and dinner at 6:00PM, awards presentation at 7:30PM, and congratulatory post-awards celebration at 9PM. This is your chance to party and network at the Rainbow Room in Rockefeller Plaza with some of the most influential practitioners in our business?and to share in their success. Tickets are only $225: Register to attend at www.prsany.org. Bulldog Reporter is a proud co-sponsor of this event.
New Tools & Technologies
Blogs are no longer fringe media. In fact, most traditional media outlets now feature wide-reaching bloggers in the editorial mix and many of those blogs cover consumer technology, gadgets and gear. What's more, leading tech-related blogs can make or break a launch and some have almost single-handedly managed to bring major corporate monoliths to their knees with just one post. So what are the new rules of pitching online influencers in technology and beyond? Join Bulldog Reporter's PR University and our panel of Kara Swisher, Co-Executive Editor, "D: All Things Digital;" Author, "BoomTown," Tom Foremski, Publisher, "Silicon Valley Watcher;" Board Member, Research Fellow, Society for New Communications Research, Dean Takahashi, Lead Writer, Digital Media, "VentureBeat," Neville Hobson, Blogger, "NevilleHobson.com;" Social Media Consultant; Co-Presenter, "For Immediate Release: The Hobson & Holtz Report" and John Biggs, Editor in Chief, "CrunchGear;" Author, "Black Hat: Misfits, Criminals and Scammers in the Internet Age;" Publisher, "BigWideLogic," for the answers to these and other critical questions designed to break down today's best blog-pitching practices to turn you and your team into blog PR experts: Thursday, May 15, 2008. For more information or to register, go to conference details or call 1-800-959-1059.
Journalists Speak Out
"Not everyone in media responds to pitches about 'this trend' or 'that hot fad,'" says Lesley Alderman, deputy editor at Real Simple. "For example, we're not interested in the super?trendy or the latest celebrity. Those things are hyped up and oversold?and are actually turn?offs to many
readers who don't want to hear about the 'latest spinning yoga craze' or something that may go bust in a few months. They want proven, sustainable information"...
Don't miss this chance to boost your skill, confidence and tangible results by becoming a master practitioner of these two essential cornerstones of the public relations art. Bulldog Reporter's top-rated trainer, Michael Smart, will be presenting The Ultimate PR Pitching Workshop and the PR Power Writing Workshop in Los Angeles, Chicago, New York and Washington, DC in June. Attend one or both of these single-day events and take your campaigns?and your career?to amazing new levels. Above all, these workshops are guaranteed to increase your media placement results. Register before Thursday, May 15 and save $50; register for both events and save even more. For all the details?including raves of past participants?go to the conference landing page or print out the 6-page brochure now.
Winning PR
By now, every PR pro wants to know how to use YouTube, company websites, blogs, Facebook, Twitter and everything else in cyberspace to drive PR programs and media results. At the same time, it's important to keep in mind that you can't exploit new media in a cyberspace vacuum ? you have to make traditional and new media work together. It's truly a case in which the whole is greater than the sum of the parts. As you will see in the case study below, the keys to success are consistent messaging across all platforms combined with targeted outreach to the specific audiences you want to evangelize your brand...
Employers! Post your PR Job openings on Bulldog Reporter's PR JobMart. Sent out weekly to over 20,000 PR professionals.
For these updates and additional features, Visit the Daily Dog home page
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