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Thursday • May 15, 2008 | READ ALL NEWS AT ADAGE.COM

WPP Settles on Name for Dell Shop: Synarchy Worldwide

Finally Finds Moniker for 'Project DaVinci' but Still Needs CEO

NEW YORK (AdAge.com) -- The new WPP Group agency designed to handle Dell's marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century. FULL ARTICLE

What Accountants Can Teach You About Using Social Media

H&R Block Cast a Wide Net With a Campaign That Included Profiles, Videos, Twitter and Widgets

NEW YORK (AdAge.com) -- Tax software isn't the first thing that comes to mind when you think of marketing in social networks or on YouTube, spaces dominated by movie trailers and goofy viral videos. But H&R Block proved that it, too, can be successful in the space, but it's about matching content to the social community and then making that content valuable to consumers, said Amy Worley, director of digital marketing for H&R Block. | ALSO: Watch a 3 Minute Ad Age Video Report of Ms. Worley's talk at Advertising Age's Digital Bites breakfast series. FULL ARTICLE

Nickelodeon and Group M Close to Upfront Deal

$300 Million Pact Would Include Kids and Adult Brands

NEW YORK (AdAge.com) -- Nickelodeon's Kids and Family Group is close to wrapping one of the first major upfront deals of this year with Group M, according to two executives familiar with the negotiations. The deal is said to be valued in excess of $300 million. FULL ARTICLE

Amstel Light Now Proudly Dutch and 'Dam Good'

Richards Group Campaign Highlights Brand's Links to Hard-Partying Amsterdam

CHICAGO (AdAge.com) -- Last year, Amstel Light was the beer for foodies; this year, it's the beer for ravers, revelers and bohemians. The first campaign for the Heineken-owned brand from new agency Richards Group, Dallas, plays up Amstel's brewed-in-Amsterdam roots, with scenes from that city's legendary, lawless party scene over the tagline "Dam good bier." FULL ARTICLE

Burger King Seeks Loyal Subjects

TV Campaign by TMP Worldwide Aims to Lure Job Seekers, not Hungry Masses

CHICAGO (AdAge.com) -- "Try it, you just might like it," is Burger King's latest pitch, but it's not for a sandwich. It's for prospective employees. The fast-feeder is running a broadcast-TV campaign in 122 markets saying it wants to recruit "bold," "take-charge" people who like to make a family out of their work environment, if only for the time being. FULL ARTICLE

Where to Find Inspiration for New Marketing Concepts

Watch Industries Other Than Your Own

Martin Lindstrom Video Reports
NEW YORK (BRANDFlash) -- Martin Lindstrom's father once told him: "If you want to get ahead of the leader, don't follow his tracks in the snow." And in this video report he applies that concept to big marketers and the strategies they use to gain market share and advance their leadership position. Pointing to an unusual exhibit in the Museum of Modern Art that electronically maps New York City's global telecommunications traffic, he notes that one of the best sources of new marketing ideas is in industries outside of your own. FULL ARTICLE

Sacrifice Many for the Sake of One Brilliant Idea

Six Tips to Help Develop the Right One

Talentworks
The principles of fertilization offer a handy reminder that in chaotic or competitive situations, many must die in order for one to live. So it goes for developing ideas. FULL ARTICLE

One Freak of an Awards Show in Coney Island

The Wrath of Cannes Promises Big Ideas, Clean Bathrooms

Adages
Recession woes mean your can't afford the flight to Cannes next month? No need to sulk. While big shots and fancy pants swarm the French Riviera for the biggest ad awards show of the year, Madison Ave. rejects can just hop on the subway to Cha Cha's on the boardwalk, where attendees are encouraged to "stay in tightly packed groups, don't wave money around and please do not go home alone." FULL ARTICLE