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May 15, 2008
 

Innovation & Design

A weekly guide to innovative people, ideas, and companies

  MORE TOP STORIES
INNOVATION
Braving Brazil's 'Airline Graveyard'
Can JetBlue founder and former CEO David Neeleman find success with his latest venture, a domestic Brazilian airline dubbed Azul?

INNOVATION
Is U.S. Innovation Headed Offshore?
Apparently not, even though more research and development is joining manufacturing in the shift toward low-cost nations

  INNOVATION STRATEGY
VIEWPOINT
A New Mantra for Creativity
Executives should apply the "Order of Magnitude" rule to any problem that demands a creative solution

  PRODUCT DESIGN
INNOVATION
Spielberg's Wii "Block-buster"
The premise of the Hollywood director's first video game—tossing balls at stacked blocks—may be simple, but it's possibly the best Wii game to date

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  Inside: This Week in Innovation
This week's newsletter looks at innovation on a global scale. India Bureau Chief Manjeet Kripalani visited the Pune, India factory of Tata's engineering center, where work is underway on the Tata Nano. Nicknamed the "people's car", it will cost $2,500 when it goes on sale later this year and Manjeet's story is one of innovation and ingenuity. Meanwhile, Senior Writer Pete Engardio writes of a new study published by the National Academies which argues the U.S.'s lead in creating new products and services has remained remarkably resilient over the past decade--even as more research and development by U.S. companies is done offshore. And writer Jessie Scanlon talks with JetBlue founder and former CEO, David Neeleman, and delves into how he plans to innovate with his latest venture, a domestic Brazilian airline dubbed Azul.
-- Helen Walters
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  INNOVATION PODCAST How To Redesign Business Models
Jeneanne Rae of Peer Insight gives practical advice on how to redesign common business models using examples of transformations in companies from Amazon to IBM and Boeing
 

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  Reader Poll: Special Issue

Reader Poll: Special Issue


Collaborators wanted! Help BusinessWeek build a special issue of the magazine that will address your most pressing problems at work


 

  IN YOUR FACE: IS APPLE ONTO SOMETHING?

Reader Jodeo Writes:

"What Apple should fear most is a Microsoft takeover of a computer business like Dell or Microsoft expanding their own PC business, then optimizing their OS for their machines."

Read the Story and Tell Us What You Think >

 

  NUSSBAUM ON DESIGN >>

openquote

In past natural and man-made catastrophies, the Chinese government has tried to control the flow of information. But bloggers and twitterers are providing all kinds of information on China's worst earthquake in 30 years that has killed upwards of 10,000 people. closequote

-- Bruce Nussbaum
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