TRADEMARK TRENDS: Q&A WITH GLENN GUNDERSEN
Trademark applications can be a crystal ball of branding. New applications provide a glimpse of the buzzwords and themes that marketers believe will appeal to tomorrow’s consumers...[More]

YOU CAN DIFFERENTIATE ANYTHING - EVEN SALT
"There is no such thing as a commodity,” Harvard Business School guru Ted Levitt once opined. “All goods and services can be differentiated.”... [More]

FICTIONAL VEHICLES, FANTASY NAMES
It’s auto show season again in Detroit, Chicago, Geneva, New York and Beijing. Car buffs can soak up a roadshow of new brands, both real and imagined... [More]