Top Stories

YouTube introduces buzz targeting
Wouldn't it be great if you could identify the next big viral videos to come out of YouTube and place your ads on them? Now you can.

Online advertising CPMs falling
It seems that online advertising isn't as immune to the effects of the economic slowdown as first thought, according to recent analysis from PubMatic.

comScore: Online video grows 60% year over year
As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the reporting period.

Clear Channel relaunch offers more to consumers, advertisers
If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers.

Is free the key to mobile video adoption?
The mobile web is still a developing entity for both consumers and marketers, which is one reason that some marketers are slow to adopt the medium. However, many reports indicate that ignoring mobile could be a huge faux pas for advertisers. So, how should marketers approach?

Will Yahoo Glue Pages stick?
Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results.

Coupon, comparison sites experience traffic growth
Coupon websites and comparison shopping engines are seeing increased traffic compared to this time last year, according to Hitwise Intelligence.

Google Friend Connect: Socialising the web
The web is set to become one enormous social network with the launch of Google Friend Connect, a free common social networking feature that can be incorporated effortlessly into any website.

Tjoos launches recommendation platform
Consumers who are looking for a little more from their favorite shopping hub may like a new offering from Tjoos. The company recently launched a new personal style recommendation platform. The platform does for clothes and accessories what comparison shopping engines do for electronics and health supplies.

Nielsen: Social networkers are going mobile
Social networkers aren't content in going online with their friends; they want to take their friends mobile. According to a recent Nielsen Company report, just over 4 million US consumers access their favorite social sites via their mobiles.

Hitwise: MySpace takes 3/4 of the social networking pie
It may be the granddaddy of all social networks, but MySpace isn't losing any steam. According to a recent Hitwise report, MySpace still leads the social atmosphere, attracting more than 70% of social networkers in April.

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