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As part of an organization's basic arsenal of WOMM tactics, WOMMA has often promoted the use of Tell-A-Friend links on websites, blogs, newsletters, etc. It's an easy way to remind people to pass the information they like along to friends who might also find it valuable. On Monday, the FTC approved a new rule under the CAN-SPAM Act that affects what the FTC terms "forward-to-a-'friend'" messages. It is WOMMA's preliminary understanding that the rule only creates higher compliance burdens for people who incentivize their TAF features and pay people for the messages they forward. Simply forwarding a message using a TAF form constitutes "routine conveyance" and isn't being either questioned or ruled upon.
WOMMA members: If you have any questions or special interest, send an email to editor@womma.org and we'll reply to you personally with any additional updates.
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According to this Advertising Age article, a slew of new announcements from Google, Facebook, and MySpace indicate that closed garden social networks are getting ready to break down their walls -- as a way to survive. Whether this marks the next step in the evolution of the social web or just the next logical conclusion in a user-centric environment, it's certainly worth keeping an eye on. As consumers stretch themselves out, breaking through the confines of the current social network structure, what's on the horizon for marketers?
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On his blog, Rohit Bhargava outlines "The 3 Philosophies of Word of Mouth Marketing," which are the three major categories WOMM falls into when being defined within an organization. According to Rohit, WOMM is being categorized most frequently as a channel -- because that makes it easier to explain WOM to people used to dealing in traditional marketing terms. WOMM as an outcome, alternatively, puts WOM at the core of all of a company's marketing programs, and implies an understanding that other forms of advertising will impact the shape and feel of the WOM spread. Of course, there's also the perception that WOMM is all about making things "go viral," which is just one slice of the whole WOM pie.
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If you're looking to make a move and want to stay in the word of mouth marketing industry -- and of course you DO! -- the WOMMA Job Board is a great place to start.
To see what's new on the WOMMA Job Board, visit:
http://www.womma.org/jobs/
WOMMA members -- don't forget to take advantage of your free Job Board listings. This is the best way to reach the most-connected marketers in your industry. Check the Job Board page for details.
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C-Suite executives have long been reluctant to let go of the paper world and plunge into the digital, but a new study from Ipsos MediaCT shows that the slow-but-steady adoption of digital media is taking hold at the C level, and executives are coming around. According to the Ipsos study, executives are still using a great deal of traditional media, but more and more are using video streaming, blogs, podcasts, etc. The most noted media being left behind for more time online? Television.
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In a recent ClickZ article, WOMMA Board member Pete Blackshaw takes a Machiavellian look at Twitter, analyzing a slew of its features as well as some of the Twitterati archetypes -- from the TimeTweeters who like to respond first and get that "fresh" timestamp on their posts, to the Tweetniks, who try to turn every post into a work of literature -- that have emerged
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