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Wednesday • May 14, 2008 | READ ALL NEWS AT ADAGE.COM

Where the Digitally Savvy Things Are

And No, Silicon Valley Doesn't Top the List of Cities With These Types of Consumers

NEW YORK (AdAge.com) -- To find the biggest concentration of digitally savvy consumers, you have to head to Texas, it turns out. Austin, to be exact. And the second-highest concentration of this segment is not in Silicon Valley but in Las Vegas. The ranking comes from Scarborough Research, which identified a 6% segment of the population as high scorers in traits such as owning electronic gadgets and using blogs, mobile video, e-mail and text messaging. FULL ARTICLE

CMO Makes Abrupt Exit at Domino's

Chain's President Will Fill Post During Search for Calwell's Replacement

NEW YORK (AdAge.com) -- Domino's top marketing executive, Ken Calwell, is leaving the company after nearly seven years on the job. The chain's president, Patrick Doyle, will be taking over the position on an interim basis. FULL ARTICLE

ABC Building Emerging Media Labs to Track Ad Viewership

Teams With Australian Professor to Explore ITV Options

NEW YORK (AdAge.com) -- Duane Varan is really starting to get around. After launching a research group at an Australian university that has been working with Microsoft, Procter & Gamble and Kraft Foods, among others, this professor who specializes in interactive TV is about to conduct experiments on ad viewership for Walt Disney's ABC and ESPN. FULL ARTICLE

Forever Chasing Its Action Demo, Mountain Dew Rolls Out Street-Skating Film

Brand Is Largely Unseen in Documentary About New York Scene

NEW YORK (AdAge.com) -- Mountain Dew makes its return to film production with its new skateboard documentary, "Deathbowl to Downtown," which follows the rise of street-skating in New York's shifting urban landscapes from the '70s to the present. Unlike its last cinematic foray into boarder culture, the brand completely refrained from any product integration in the movie. FULL ARTICLE

Fuller Steps Down as Editorial Director at American Media

She Transformed Star but Could Not Match Her Earlier Success at Us Weekly

NEW YORK (AdAge.com) -- Bonnie Fuller, the editor most responsible for the rise of celebrity weekly magazines, is leaving her position as exec VP-editorial director at American Media, the publisher of magazines including Star and National Enquirer. FULL ARTICLE

NBC's New Upfront Format Puzzles Media Buyers

A Minute Ad Age Video Report

NEW YORK (AdAge.com) -- There were scary mummies and brutish gladiators and blinking screens galore at NBC's upfront presentation but, oddly, not a single sales pitch. Replacing the upfront theatrical performances and hard sell of yesteryear was a trade-show-like environment of floor displays and aimless wandering. Ad Age television editor Brian Steinberg explains why media buyers were puzzled by an upfront format stripped down to an hour of light entertainment and nothing else. Also in this 3 Minute Ad Age, an agency head discusses how the upfront should be changed to better accommodate cross-platform digital advertisers. FULL ARTICLE

Bare Breasts Don't Offend Brazilians; American Cachaca Does

Also: Sometimes It's OK to Use Sex to Sell Booze

The Big Tent
When it comes to marketing and advertising, Brazil has long been associated with either soccer or perfectly shaped women. So it would come as no surprise that an upcoming summer campaign positioning Cabana Cachaça as an "authentically Brasilian" drink would feature a naked woman with perfect proportions wearing nothing more than a pair of sexy pumps. Right? FULL ARTICLE

Making Sense of Cultural Dissonance

So What if Your Agency Is From Mars?

Small Agency Diary
In our little world, finding ways to know whether it's sonnet time or flow-chart time is often the key to good work and a good working relationship. Sadly, Mars and Venus cannot always be reconciled. But hopefully there's a way to find some middle ground. FULL ARTICLE