AdAgeChina

May 14, 2008

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	Bank of China bets on Olympics to achieve an image overhaul Will sponsoring China's badminton team persuade consumers bank has adopted a Western-style sales attitude? Olympic sponsor Bank of China is attempting to overhaul its stodgy image by promoting its connection to one of China's best-loved sports. No, not ping pong...badminton.

	Olympic sponsor Coke welcomes torch relay to mainland China And other news in Greater China After a rough reception around the world, the Olympic torch was welcomed to mainland China on May 3 with a party hosted by sponsors like Coke; Nike lets Chinese customize their sportswear; and other news in Greater China.

PEOPLE

	Euro RSCG's Olivier Pluquet Other news in Greater China Olivier Pluquet is taking over from George Gallate as head of Euro RSCG in Asia/Pacific; WE appoints Daisy Ching and Keith Chan to lead its Hong Kong office; Turner hires Jeremy Carr to lead sales in Asia; and other people news in Greater China.

VIEWPOINT

How to work with Chinese factories without getting burned

China expert Alexandra Harney

Chinese manufacturers remain a tricky problem for multinational marketers. Despite strong efforts to get local suppliers to follow international codes of conduct and Chinese law, many Chinese factories use an impressive arsenal of tools to fool foreigners into thinking they aren’t buying from a sweatshop, explains China expert Alexandra Harney.

FAST FACTS

	Luxury-goods spending in China tops $1 billion China's luxury-goods market reached $1.145 billion in 2007, accounting for 18% of global sales. More than 300 tons of gold jewelry a year is sold in China, second only to India. Of the world's top luxury brands, 80% have already entered China.Source: Xinhua

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Bank of China overhauls image through Olympics; Torch relay arrives in China; Working safely with Chinese factories; Euro RSCG's Olivier Pluquet