Back to newsletter list
************************************************************
PERSONAL EMAIL ALERT
- brought to you by AdAge.com
************************************************************
--------------------Advertisement------------------------------
------------------------------------------------------------------
Be a Part of the News:
VOTE IN THE 'AD AGE' WEEKLY ONLINE POLL
BACKGROUND: In the face of gloomy events and trends dominating headlines, some marketers, including JetBlue and Harley-Davidson, have launched upbeat campaigns that offer relief from despair. Ian Beavis, exec VP and executive global client director at Aegis Group's Carat, says that "Americans by nature are a very optimistic bunch of people" and research shows that marketers who take the high road in times like these will fare better than advertisers with a very rational approach.
THIS WEEK'S POLL QUESTION: Do you agree with Ian Beavis' contention that Americans would like to see more optimism in ads as the economy sours?
VOTE & COMMENT for possible publication in next week's 'Advertising Age' at nla_internal_2708582.jpg you have questions about the alerts, please mail
webinfo@adage.com, do not respond to this message.
If at any point you wish to *** from this list,
simply click below, or copy and paste into your browser:
http://adage.com/emailprefs?email=kallyorama@gmail.com
Crain Communications
711 3rd Avenue
New York, NY 10017
************************************************************
