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Chief Marketer Report; Insights. Innovations. Solutions.
May 13, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Breakthrough and Innovate Your Brand
Selling More: Better By The Bundle
Successful Strategies for Security Initiatives
Excellent Answers to Meaningless Questions

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This Week's Stories

Breakthrough and Innovate Your Brand
By Laurence Knight
 Times are tough, and spending is tight. But that doesn't mean you should stop trying to find innovative ways to boost your brand profile. Click here to learn how to avoid lackluster short-term fixes and instead create winning strategies.

Selling More: Better By The Bundle
By Carol Worthington-Levy
 Selling more is always better than selling less, right? But marketers don't always work as hard as they should to get larger orders. Bundling of services and products can boost customer satisfaction—and the bottom line. Click here to learn how to create your own bundles of joy.

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Join us for an in-depth look into email’s many roles. Discover how companies are using email to tie website, direct mail, in-store, and other marketing initiatives together. Register Today for this on-demand event!

Successful Strategies for Security Initiatives
By Gary Palgon
 Data security doesn't end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn't guarantee that your company's data is secure. Click here and find out what you need to do to keep your customers' information safe.

Excellent Answers to Meaningless Questions
By Robert Passikoff
 Any fan of "Anchorman: The Legend of Ron Burgundy" has to remember lady's man Brian Fantana's one-liner about his favorite cologne, Sex Panther: "They've done studies, you know. Sixty-percent of the time it works, every time." Click here to find out why Robert Passikoff says the results of some of the real studies about television viewing habits are just as strange as fiction.



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