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This AdWeek article looks at some of the brands that are leveraging their communities of loyal customers in order to grow their brands. The article zeros in on Zappos, Craigslist, Threadless, Etsy, and Yelp, but there are tons of others who are also drinking the "let's make connections" kool-aid, and what these companies understand is that taking the time to create relationships with their consumers in an investment in their future. It's what sets them apart from the competition -- but it's something that any brand with the right mix of enthusiasm and ingenuity can pull off.
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There were a lot of folks reporting yesterday morning that the first news they heard of the earthquake in China, which was a 7.8 on the Richter scale, was via Twitter. In seeming testament to the platforms' instantaneous power, Twitter was there first -- even before news crews could be dispatched. And while the platform might not always provide the best serving of information -- some platforms package it better, have better seasoning, more ambiance -- Mathew Ingram has dubbed Twitter "the first draft of history" on his blog, and it's a descriptor that seems particularly fitting.
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Of the 36.2 million women who are active in the blogosphere each week, 15.1 million of them publish posts of their own, and 21.1 million read and comment, according to new research from BlogHer. As evidence of their passion for blogging, 55% of the women surveyed reported that they would give up alcohol in order to keep their blogs, 50% said they would give up their PDA, 42% said they'd give up their iPod, 43% would give up reading newspapers or magazines -- but only 20% said they'd part ways with chocolate.
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Your first source for word of mouth marketing from the official trade association of the word of mouth marketing industry: WOMMA. Find what you're looking for -- whatever your WOMM service needs.
The WOMMA Buyers Guide: It's your one-stop-shop for the products and services that make your word of mouth marketing work happen. To find your next WOMM partner today, visit:
http://buyers.womma.org/
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When writing a story about Twitter for Business Week, Stephen Baker decided to get the -- impassioned, chatty, enthusiastic -- Twitter users to weigh in on the article. In keeping with the form, he posted 140-word questions and answers, generating lots of response. On her blog, B.L. Ochman offers an interesting perspective on why this is such an important step in Web 2.0-meets-journalism: While lots of publications allow readers to comment and follow-up, seldom are they included on the front end of the editorial process.
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On his blog, Jeremy Owyang delves in to that magical conversation that takes place between the person on the inside who "gets" social media and the executives in their company -- who often don't. Selling-in, when it comes to the "scary" world of social media, is no easy task. This post offers some quick and easy tips -- as well as some pre-meeting questions to consider and some ways to arm yourself with as much information as possible -- for how to get executives in your company thinking positively about social media.
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