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AMP Energy Removes Last Night's Shame

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Kankles! I haven't heard that term in a while. But it's one of the many things uttered during the walk of shame the morning after you've bedded someone who's name you've now completely forgotten and who's clothing you are probably wearing.

Well, thanks to AMP Energy, shame is a thing of the past and we can all now hold our heads high as we march home proudly remembering the prior evenings dalliances with glee and song.

Written by Steve Hall    Comments (0)     File: Commercials, Good     May-13-08  

Mom's a Slut. Men Are Free Loading Slobs. Happy Mother's Day

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I will admit I did not "get" this Mother New York-created Mother's Day video at first. I figured it was yet another sappy ode to a holiday that demands men to, in one day, must express their appreciation for the mom in their life with trite ditties such as a card or a meal at a restaurant as opposed to the daily verbal appreciation that truly expresses appreciation.

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Written by Steve Hall    Comments (0)     File: Agencies, Strange, Video     May-13-08  

Join AdGabber, A Social Network For the Ad Industry

Join AdGabber and stop bothering your friends with your obsessive compulsive advertising disorder. On AdGabber, you can gab about industry issues, upload and share your favorite ads, peruse member profiles for your industry friends and those you want to friend, join or create a topic-specific group, keep up to date on industry events, read member's blog posts, find a job, post a job, post your portfolio and, yes, even see pictures of this idiot.

WTF Doesn't Even Come Close to Expressing This Campaign's WTFness

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Um, open your mind? Facial reconstruction? Experience the beauty of music? Be kind to animals? Kill your kid by blowing off his head? Some campaigns occasionally cause a serious case of WTFness. This one from Bilioteq Creative books goes so far beyond WTF that after seeing them maybe, akin to the ads themselves, you'll tear off your face and rip out your brain forever leaving behind any chance you'll ever again have to be faced (ooo...was that a pun?) with the challenge of harming your brain cells interpreting WTFness such as this ad campaign from South Africa's FoxP2.

Written by Steve Hall    Comments (0)     File: Campaigns, Strange     May-13-08  

Adult Swim and Honda Team For Fit-Promoting T-Shirt Contest

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Adult Swin, those crazy folks who bring us Aqua Teen Hunger Force has teamed with Honda for a T-shirt contest to promote the auto maker's Fit. Dubbed Adult Tees, the contents asks viewers to design t-shirts inspired by Adult Swim. The winner of the contest, which runs from May 12 for seven weeks with the sweepstakes portion from June 30 to July 7.

To promote the contest, Adult Swim will air "Fit is Go" themed on-air promotions and :30's which will encourage people to visit adultswim.com to upload their t-shirt designs and to check out other contestant's submissions. Oh, and Honda branding and videos will be all over the Adult Swim website, natch.

Oddly, as of today, there's no mention of the contest on the website yet.

Written by Steve Hall    Comments (0)     File: Cable, Online, Promotions     May-13-08  

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Billboard Branches, Newscaster F-Bombs, Google Friends

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- A billboard for the eco-friendly Toyota Prius is eco-friendly to the trees behind the board allowing the branches to put through cut outs in the board.

- Newscaster drops angry F bomb on air.

- Alisa Leonard explains Google new Friend Connect service which provides site owners the ability to port in content and members from other social networks.

- PubMatic's AdPrice Index reveals eCPMs for large Web sites dropped 52 percent from 38 cents in March to 18 cents April. Medium Web sites were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April. Small Web sites improved, increasing from $1.18 in March to $1.29 in April.

Written by Steve Hall    Comments (0)     File: Outdoor, Television     May-13-08  
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Hotel Goes on Tour. There's Something We've Never Heard Before

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Looks like Brian Collins' brand experience manifesto has made converts in the Parisian hospitality industry.

Hotel chain F1 (formerly Formule1), which targets tourists between 18-35, is promoting its "new generation" brand with the Crazy Room Tour. Bearing the slogan "Tu dormiras plus tard!" (roughly: "You'll sleep in!"), the tour will hit 18 cities with branded deejays, video games and group activities.

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Written by Angela Natividad    Comments (0)     File: Brands, Campaigns, Guerilla, Promotions     May-13-08  

'She's the Driver?' Oh God.

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Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job.

With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK.

A slightly crippling accent doesn't hurt either. (Remember orgasmum?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't?

Written by Angela Natividad    Comments (1)     File: Brands, Commercials, Television     May-13-08  

DC Commuters Play Hopscotch for Rail Safety

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I bet subway stations are among the most bountiful wellsprings of suicidal feelings. They are generally ugly, reeking of piss and bad food, and we get stuck at some such place for longer than we'd like, contemplating the person and/or creative career we failed to pursue.

No wonder people fling themselves into the tracks.

Exit10's "Life is Fun" campaign for Washington, DC METRO gives commuters games like hopscotch and I Spy to pass the time. The message: "Life is fun. Keep on living. Use caution around the tracks."

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Written by Angela Natividad    Comments (0)     File: Cause, Games, Good, Outdoor     May-13-08  

Jiggling Breasts Yield to Jiggling Bellies in Subaru Commercial

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Well it's about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness? That's just so...sexist.

Thankfully, Subaru knows this and has left thong-clad females out of it's latest Forrester commercial in favor of...yes...hot, sexy, belly-jiggling sumo wrestlers. What fun! Oh come on. You know a jiggling belly can be just as hot as jiggling breasts, right?

Written by Steve Hall    Comments (0)     File: Commercials, Good, Racy, Strange     May-13-08  

Because It's Obligatory for Moms to Be Like, 'No, Don't Get Me Anything'

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I read somewhere that Mother's Day is more important to mothers than any other holiday. And while we may suspect that's true, moms are constantly trying to downplay it -- which is a dirty trick you should never fall for.

Seriously. I fell for the "It's just a day, don't bother" speech two years ago. The next time I saw my mother, she tossed my gift aside and snarled, "I didn't want your presents. I wanted your presence." It was clear she'd been practicing that line for days.

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Written by Angela Natividad    Comments (1)     File: Good, Spoofs, Video     May-13-08  

Careful, Miracle-Gro, You're Showing Your Age.

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Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product.

Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."

God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.

Written by Angela Natividad    Comments (2)     File: Bad, Brands, Campaigns, Commercials, Magazine, Television     May-13-08  

Something You Probably Didn't Learn in Poli Sci

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Ads for Recount: The Story of the 2000 Presidential Election, are plastered all over NYC. Here are a few: "swinging chad," "hanging chad" and "pregnant chad."

Each refers to a punch card that ballot machines may have trouble reading. The subtext isn't quite a definition of the phrase; it's more like a description of how political minds saw them in the context of the 2000 election. (Remember Florida?)

Witty.

See the actual definitions for these terms. Next time you pass by one of these posters, snicker like you're in the know.

Written by Angela Natividad    Comments (0)     File: Campaigns, Poster     May-12-08  

Vespa Wheatpasted, fauxreel Projects, GOP Promotes Panic Drug, and Republican Goes Obama Way

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- Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets.

- Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada.

- MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.

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Written by Angela Natividad    Comments (0)     File: Consumer Created, Guerilla, Outdoor, Political, Spoofs, Strange, Video     May-12-08  

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