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Tuesday • May 13, 2008 | READ ALL NEWS AT ADAGE.COM

Sampling: The New Mass Medium

Tactic Has Won Over Likes of Starbucks, McD's and Morphs Into Big 'Event'

NEW YORK (AdAge.com) -- No longer the province of marketers who can't afford to buy mass media, deep-pocketed giants from McDonald's to Starbucks, Coca-Cola and Dunkin' Donuts are adopting sampling on a grand scale, turning it into a media event -- and, in some cases, the media buy. FULL ARTICLE

Creativity Weekly Top 5

Videos From the BBC, 'Iron Man,' Director Romain Gavras, and Revisiting 'Halo 3: Believe'

Welcome to the Creativity Top 5, a weekly video series on AdAge.com recapping the best and brightest work featured at Creativity-Online.com. This week: Knopf reframes our view for Martin Amis latest book; director Romain Gavras shows us the Paris thug life for Justice; Prologue designer Danny Yount takes on "Iron Man"; Fallon, London, shows the action behind "Antiques Roadshow"; and we replay the Rupert Sanders-directed "Halo 3" anthem spot to remind you why that campaign has collected so many awards recently. FULL ARTICLE

Agencies Go From Selling to Creating Products

Pouring Money Into Development, Some May Even Start Brands

NEW YORK (AdAge.com) -- As they try to diversify beyond the 30-second spot, agencies, in addition to getting digital, are vying to be the next place to source hot products. FULL ARTICLE

Euro RSCG Picks Up Chivas Regal Global Account

Incumbent TBWA Had Pernod Richard's Scotch Brand for 14 Years

CHICAGO (AdAge.com) -- Pernod Ricard has transferred global creative duties on Chivas Regal to Euro RSCG from TBWA/Chiat/Day. According to one executive familiar with the matter, spending may reach as high as $90 million globally. FULL ARTICLE

Guy Ritchie Escapes the Curse of Auteur Commercial Directors

Maybe We Should Be Grateful We Got to See the Nike Products and Not Madonna

Garfield's Ad Review
Sure, Guy Ritchie is indeed a witty and stylish director, and Nike has some pretty fair TV-commercial credentials of its own. But in consideration of past big-shot directors helming commercials, we had every reason to expect the resulting ad would totally blow big time. But it doesn't. FULL ARTICLE

Cadillac Marketing Director Vanzura Leaving GM

Moving to Boston for Family Reasons, Says She Has No New Career Plans

DETROIT (AdAge.com) -- Liz Vanzura, global marketing director of Cadillac, confirmed through a spokesman she will leave General Motors Corp. at the end of the month to move to the Boston area with her family. The relocation was sparked by her husband, who has a new job as an exec VP, Panera Bread Co., in Needham, Mass. FULL ARTICLE

Trying to Make Green the New Black

Bringing Environmental Activism to a New Audience

The Big Tent
The green issue always interested me, as many people in our community perceive this as a "white" issue even though poor communities suffer the brunt of environmental racism. This creates an image problem for the green movement, which in turn means that some of the communities that need the info the most are not being communicated to in a fashion in which they will receive it. FULL ARTICLE

Second Office, Second Chance

Tips for Sinking Roots 3,000 Miles Away

Small Agency Diary
Our San Francisco office has been growing quickly. When I visit I often get the strange sense I'm going back in time to the early days of the agency when we were building everything from scratch. The really cool thing about a second office is that you get to answer the question, "How would I do things differently?" Or, "Have I learned anything at all in the last 10 years?" A few observations. FULL ARTICLE