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TUESDAY • May 13, 2008 | READ ALL MEDIAWORKS NEWS

ABC Only Adds Two New Shows for Fall

Unveils Advertising Value Index to Help Track How Well Ads Perform

NEW YORK (AdAge.com) -- If you liked ABC's prime-time schedule this season, chances are you'll be quite satisfied with it come the autumn. The Walt Disney network today said it would bring back most of its 2007-08 lineup and add only two new shows in the fall. ABC also unveiled what it called an "Advertising Value Index" to help marketers judge how well their ads would perform on the network. FULL ARTICLE

ABC Building Emerging Media Labs to Track Ad Viewership

Teams with Australian Professor to Explore ITV Options

NEW YORK (AdAge.com) -- Duane Varan is really starting to get around. After launching a research group at an Australian university that has been working with Microsoft, Procter & Gamble and Kraft Foods, among others, this professor who specializes in interactive TV is about to conduct experiments on ad viewership for Walt Disney's ABC and ESPN. FULL ARTICLE

ESPN Plans Expansion of 'SportsCenter'

Rolls Out Multiplatform Measurement, Ad Research on Sports Fans

NEW YORK (AdAge.com) -- After going the musical route for its upfront debut last year, ESPN turned to the core of its brand, "SportsCenter," as the anchor for its upfront presentation to advertisers today in New York. The Disney sports network recruited anchors Scott Van Pelt and Steve Levy to host a 90-minute presentation that touched on multiplatform measurement, ad research that gets inside sports fans' brains and the expansion of "SportsCenter" itself. FULL ARTICLE

NBC Universal Gives Media Buyers an 'Experience'

Forgoes Network Hard Sell in Favor of Showing All Media Opportunities

NEW YORK (AdAge.com) -- NBC doesn't have as many ratings points to sell advertisers, so yesterday it dished out plenty of glitz and flash, with the hope of enticing marketers to ponder the larger ad possibilities of its parent company, NBC Universal. In an odd walk-through experience that extended through the the Manhattan-based NBC Store into a tent surrounding the ice-skating rink at Rockefeller Plaza, NBC Universal led media buyers, reporters and advertisers on an eye-popping journey -- well, a short trip -- across its entertainment holdings. FULL ARTICLE

What TV Metrics the Buyers Want

Ad Age Asks Top Buyers What They Need to Track Consumer Purchases

NEW YORK (AdAge.com) -- If last year's most-used upfront word was "engagement," this year's seems to be "granular." But both essentially are being used to mean: "Get me data that goes beyond reach to show me how consumers behave." Several prominent media-buying executives tell Advertising Age about the metrics they'd like to see the industry adopt. FULL ARTICLE

Most Still Watch Favorite TV Shows Live

Survey: Only 3% Believe Brand Integration Makes Them Want to Buy

NEW YORK (AdAge.com) -- Maybe we shouldn't dwell on the digital revolution too much as we head into the thick of broadcast upfront week. Just 1% of people say they "most often" view TV by downloading or streaming shows, according to a new national survey commissioned in time for upfront week by Time Inc.'s Entertainment Weekly. A full 60% percent still watch their favorite shows live, while 14% watch their favorites later that week and another 9% watch later that day. FULL ARTICLE

Bonnier CEO: 'We Don't Want to Be Time Inc.'

A Year After Purchase of 18 Titles, Business Remains Rocky, but Its Leader Is Optimistic

NEW YORK (AdAge.com) -- Advertising Age sat down with Bonnier Group CEO Jonas Bonnier, who was visiting New York from Stockholm to attend the National Magazine Awards, for his first interview with an American reporter since the acquisition of 18 titles from Time Inc. a year ago. He talked about the upside of hard times, the further acquisitions he plans and why magazines don't need the web. FULL ARTICLE