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Designing Interactions	The Wisdom of Crowds	Waiting For Your Cat To Bark: Persuading Customers When They Ignore Marketing	Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder


Designing Interfaces	High Performance MySQL: Optimization, Backups, Replication, and More	The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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Designing Interactions
by Bill Moggridge

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"Designing Interactions offers multiple interfaces in its own right. It's not just a well-designed, nicely indexed book, with a heft that strains the tendons (the back of my review copy cracked after only a few hours of... Read more

The Wisdom of Crowds
by James Surowiecki
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While our culture generally trusts experts and distrusts the wisdom of the masses, New Yorker business columnist Surowiecki argues that "under the right circumstances, groups are remarkably intelligent, and are often smarter... Read more

Waiting For Your Cat To Bark: Persuading Customers When They Ignore Marketing
by Bryan Eisenberg
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The Eisenberg brothers (Call to Action: Secret Formulas to Improve Online Results) dub the guiding principles behind their marketing consultancy "Persuasion Architecture," but their methods have more in common with Hollywood... Read more

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
by Des Dearlove
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Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes... Read more

Designing Interfaces
by Jenifer Tidwell

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Designing a good interface isn't easy. Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web... Read more

High Performance MySQL: Optimization, Backups, Replication, and More
by Arjen Lentz
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Now that MySQL has proven to be a robust product for large, demanding environments, both programmers and administrators want more information on how to get the most out of it. High Performance MySQL goes beyond the basics to... Read more

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
by Ori Brafman
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Brafman and Beckstrom, a pair of Stanford M.B.A.s who have applied their business know-how to promoting peace and economic development through decentralized networking, offer a breezy and entertaining look at how... Read more

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott

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Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the... Read more

We recommended the items above because you purchased or rated:
›	Sir Richard Branson: The Autobiography
›	Purple Cow
›	Call to Action: Secret Formulas to Improve Online Results
›	Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
›	Made to Stick: Why Some Ideas Survive and Others Die
›	Designing the Obvious: A Common Sense Approach to Web Application Design
›	Wikinomics: How Mass Collaboration Changes Everything
›	Founders at Work: Stories of Startups' Early Days
›	Building Scalable Web Sites: Building, Scaling, and Optimizing the Next Generation of Web Applications
›	The Long Tail
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Amazon.ca recommends "Designing Interactions" and more