According to the latest Pitch-Madison media outlook report for India, the outdoor media market will grow at 14 per cent in 2008 to US$355M and the out-of-home industry bagged the third position in terms of media spend with a 7.2% share of the US$4.3B advertising pie in 2007. Big Street’s decision to invest $35M.. (read more)

Reactrix is establishing some big ticket partnerships, first National CineMedia and now Clear Channel. This has the benefit of increasing its installed based, and getting more brands using and creating media for the system. Results from Reactrix’s work with Arbitron clearly show the enhanced engagement and recall that their interactive systems offer.. (read more)

'Enhanced print' formats are fast coming to the attention of the digital media space. Luminous developed the technology originally for clothing, but have now spotted the opportunity with digital signage. The screens are easy to install and because they are malleable can be put in areas where normal LCD displays can’t go.. (read more)

Partnerships are popping up all over the industry, as companies look to secure a wide range of specialist international contracts. This is a good sign, as for too long companies in the digital signage sector have tried to present themselves as 'end-to-end experts', too fearful of introducing other suppliers to their prized customers.. (read more)

Ingram's European Division has been busy putting together the different elements to offer 'end-to-end' digital signage solutions, and alongside Minicom the company now has agreements with Philips and BroadSign too. The initial focus is the German market - which is growing at 20% per year.. (read more).

With retail owners expected to pay 100% property taxes on store units whether they are occupied or empty, generating additional income and covering over ugly empty spaces makes a lot of sense. It is however hard to plan media campaigns around unexpected store closures, and so these projects need fast install turnarounds and short lead time bookings to succeed.. (read more)

The seamless operation of mobile shopping cart and shelf-edge or aisle digital display opens up many promotional opportunities in large grocery store environments. PRN is a big player in this sector, and this could herald the first major roll out of the digital shopping carts - which have been widely trialed.. (read more)

The use of smaller digital displays at the point of sale has been growing across the world - and garden centres and DIY stores have been major application areas. The products sold in these stores often require complex training and set up - and the use of video helps to not only make the brand stand out from the crowd, but also to explain how the products are best used.. (read more)

The digital picture frame market is introducing the digital signage industry to a whole new raft of applications. In a market that has struggled to find terminology that customers recognise, the emergence of the 'digital picture frame' as a consumer product, has lead to a complete re-categorisation of smaller size digital signage displays.. (read more)

With advertisers looking for scaled audiences, it makes sense for different media owners to combine their estates. Whilst Match Day Media's traditional audience is adult men, they have a growing number of women and children at their events. By connecting their audiences with other network’s audience segments they are able to sell off a larger base.. (read more)