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MONDAY • May 12, 2008 | READ ALL MEDIAWORKS NEWS

Don't Expect TV Sellers to Exceed Last Year's $9.1B

Credit Crisis and Focus on Accountability Likely Downers for Upfront

NEW YORK (AdAge.com) -- Pointing to marketers worried about a sputtering economy, a credit crisis and a looming recession, analysts expect advertisers to hold tight to their purse strings and cut back on ad spending on TV, moving money instead to cheaper and more-accountable media venues. FULL ARTICLE

How Do You Get to Carnegie Hall?

Getting Around During Upfront Week

NEW YORK (AdAge.com) -- Ad Age's MediaWorks has put together this map of where the various networks are holding their presentations. Click one of the placemarks on the map to find out when each event starts, where you need to be, the best subway route to get there, and whether you'll be getting breakfast, lunch or a cocktail. FULL ARTICLE

Silverman on the Benefits of Being Ahead of Schedule

And Why You'll See an Updated Version of 'Knight Rider' but Not 'B.J. and the Bear'

NEW YORK (AdAge.com) -- Ben Silverman, co-chairman, NBC Entertainment and Universal Media Studios, was already known for his knack for building entertainment concepts and weaving marketers into them when he ran his production shop, Reveille. Now he's doing the same for the Peacock Network. Mr. Silverman discusses results he's seen from NBC's decision to unveil its 2008-09 programming schedule ahead of rivals and explains why shows from the past can make a splash in the present. FULL ARTICLE

Honda Tries Different Shtick in NBC's 'Last Comic Standing'

Eschews Regular Spots; Will Feature Comics Riding in Automaker's New Pilot

NEW YORK (AdAge.com) -- When fans of "Last Comic Standing" tune in to the show starting in late May, they may notice something funny about one of the commercial breaks. A bunch of comedians who aren't in the show will appear in ads -- doing their shticks in 30 seconds while riding in a new Honda Pilot with one of the show's hosts in the driver's seat. FULL ARTICLE

'Bad Publisher' Bucks Yesterday's Business Model

Hiller: L.A.Times Won't Have Margins It Used to, but He's Making Sure Brand Is Still Attractive to Advertisers

NEW YORK (AdAge.com) -- Newspapers across the country have suffered repeated budget cuts like those last week at The Daily Camera in Colorado and The New York Times. But it's only at the Los Angeles Times, the country's biggest metro paper, that a publisher and three editors have so publicly rebelled -- several times resisting the paper's owner, Tribune Co., in the pages of the Times itself. They all left the paper convinced that further cuts, particularly without enough investment to seed real growth, would only fuel the same revenue decline that prompted them. FULL ARTICLE

Dan Rather, Meet Jamie Lynn Spears and Robot Chicken

DUMENCO: Like It or Not, You're All Fodder for the Latest Edition of NSFAQ (Not-so-Frequently-Asked Questions)

As a service to real readers, Media Guy fields imaginary questions about the media landscape from nonexistent readers. He does this every few months in deference to his very busy actual readers -- saving them the trouble of writing in with questions they simply don't have time to ask. Herewith, the latest batch of NSFAQ (not-so-frequently-asked questions) ... FULL ARTICLE