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Saturday, May 10, 2008 FEEDBACK  ***
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   UTV announces successful deal closure with The Walt Disney Company

Integrated media group UTV Software Communications Ltd has announced the closure of its preferential allotment to The Walt Disney Company (South East Asia) Pte Ltd. With this, the promoter group and Disney will have equal stake of 32.10 per cent in UTV.  more...

 
   Mid-Day revamps Hot Property; Niranjan Hiranandani to guest edit first two issues

Hot Property, the weekly section on real estate that accompanies Mid-Day on Fridays, will now appear in a new format. Real estate developer Niranjan Hiranandani has been roped in to guest edit the first two issues of the revamped Hot Property.  more...

 
   Sprite launches 'Kholega toh bolega' digital initiative

Sprite has launched a new digital initiative using mobile phone technology, 'Kholega toh bolega'. The initiative has been designed to connect and engage with the youth across the country by tapping into their key passions – mobile, Internet and downloads – and is a youthful expression of Sprite's 2008 campaign 'Seedhi Baat, No Bakwaas, Clear Hai?!'  more...

 
   Companies go all out to say 'Maa tujhe salaam' this Mother's Day

Always on the lookout for creating marketing opportunities out of different occasions, companies have turned specific days into major reasons to celebrate. Case in point are Valentine's Day, Friendship Day, Mother's Day… the list goes on. With May 11 being observed as Mother's Day, companies are out to tug at the heartstrings and have embarked on marketing campaigns around the day.  more...

 
   Sangeet Bangla beefs up content line-up with new programmes

Sangeet Bangla, the 24-hour Bengali music channel from Sri Venkatesh Films (Kolkata) has introduced some new programmes to add some spice and humour to its content line-up.  more...

 
   ESPN-STAR Sports hunts for TV's next football superstar

ESPN-STAR Sports and Imagine OmniMedia have joined hands to develop, produce and broadcast the first global, reality-based football entertainment series in Asia. Imagine OmniMedia will produce the upcoming original series while ESPN-STAR Sports would provide creative inputs, market and broadcast the series across its entire footprint in Asia.  more...

 
   Nima Namchu joins Contract Delhi as Executive Creative Director

Nima Namchu has been appointed as Executive Creative Director, Contract Delhi. He took charge from May 8 and is responsible for the creative function in Delhi. Namchu moves from Publicis India where he was senior creative director.  more...

 
   Yahoo India launches new search concept Glue Pages Beta   On iZone

Yahoo! India has announced the launch of a new concept for search called Glue Pages Beta, which would be available exclusively at www.yahoo.in. This new search experience collates and integrates the most relevant information from across the Web onto a single visual search results page.  more...

 
   International: Aegis Media Global CEO Mainardo de Nardis leaves

Just weeks after David Verklin announced his departure from Aegis Media, the network is facing another major management shakeup: global CEO Mainardo de Nardis is stepping down.  more...

News from latest issue of impact

IRS ’08 R1 out

The Indian Readership Research for 2008 – Round 1 has been released. As is known, the Media Research User’s Council (MRUC) had faced problems during the field work for this round, which had led to the termination of the survey and the field panel mid-way. Hansa Research, the research agency on this survey, had discovered that a certain publication had tried to influence the findings of the data in the region of Rajasthan.
more...

Celebrity Endorsements: Cricketers under scanner
Play harder, associate with the younger

AdEx India, a division of TAM Media Research, recently released its analysis on advertisements endorsed by top Indian celebrities for the period 2003–2007. Amongst other things, the analysis throws light upon the number of brands endorsed by various cricketers, the secondages (airtime) they get, and the number of creatives done by them. more...

 Exclusive on exchange4media web site
 Srimoyi Bhattacharya, Managing Director, & Gayatri Hingorani, Managing Partner, Peepul PR, New York, USA
 IPL ratings Karmayudh: Crystal gazing in Greenland
Snapshot on Print Advertising in Q1 2008 - Part 2: AdEx study
-May 6, 08
Managing Retail Through Market Research
- Muder Chiba, Executive Director, TNS India - May 8, 08


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