Top Stories

Consumers go online for Mother's Day gifts
Mother's Day is round the corner and Brand Keys is on the case when it comes to who's buying what and where.

Take my PDA but leave me the chocolate
One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners.

Quantcast: Demographic search tool beta launch
Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast's newly launched free demographic search service.

Trendsetters targeted by new ad network
Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings.

PopularMedia launches a management platform for social media
Managing social media campaigns may get much easier for marketers with the launch of a new platform from PopularMedia. The Social Media Marketing Suite allows advertisers to create branded campaigns and social sites and to track how consumers interact with them.

GoldSpot Media, Denuo partnering for mobile targeting
Targeting consumer behavior through the behavior of marketers in the mobile space could become the next hot marketing trend. GoldSpot Media, a mobile marketing firm, and Denuo, the mobile metrics arm of Publicis Groupe, have formed a partnership to study advertisers' behaviors so they can better relate to consumers. The partnership will ultimately enhance mobile video ad options for GoldSpot.

The rise of DIY display advertising
Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry?

Consumers still find online shopping frustrating
Failing to meet customers' expectations online can have an adverse impact on both the brand and the store, finds a survey from Opinion Research Corporation.

Nielsen: Experience pushes consumers to post online
Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself.

JupiterResearch: Why you should go mobile now
According to a recent report from JupiterResearch marketers are taking too long in their addition of mobile platforms. The report indicates that only about 20% of marketers are currently in the mobile space. According to Jupiter, the other 80% of marketers are missing the boat.

Platform to target Hispanics through content, ads
A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space.

Increase in Internet radio listening among workers
A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study.

IAB releases online video ad format compliance seal
The Interactive Advertising Bureau has released a "compliance seal" to be displayed by those businesses that are compliant with their recently published "Digital Video In-Stream Ad Format Guidelines".

MarketingSherpa: How widgets turn subscribers into affiliates
Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much better. A recent study showed that using email and widgets helped improve the WOM efforts for one company.

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