Friday - May 2, 2008
» Video, Rich & Streaming Media
P2P: Understanding the File-Sharing Audience
Written by Michael Miraflor
Who's downloading digital content over P2P networks and why? You might be surprised.
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» Paid Search Strategies
SERP Position: Myth vs. Reality
Written by Kevin Lee
What the Holy Grail of relevance means to search marketing.
» Full story » Printer version
» ROI Marketing
Enterprise Rent-A-Car Gets Customer Loyalty Right
Written by Jack Aaronson
Having a company loyalty program isn't enough. Your employees must completely understand their role in it, and how it works. Here's why.
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» Online Publishing
Degrees in the Past
Written by Vin Crosbie
Ultimately, to change the media industries, we've got to change our universities.
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» What's The Buzz?
When Will Online Classified Ads Grow Up?
Written by Anna Maria Virzi
It'll be a while before classifieds advance beyond plain-old text listings and photos. But changes are on the horizon.
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Monday - May 5, 2008
» Search Results
Globe Trotting Search Marketing
Written by Mike Grehan
Points to check before selecting an international agency for interactive marketing.
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» Using Ad Technology
Media Agencies vs. Ad Networks
Written by Eric Picard
As an advertiser, why would you buy from an ad network that can mark up inventory to any amount it likes?
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» Digital Game Advertising
Holiday Season is Year-Round for Gamers
Written by Matt Story
The release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify partnerships for their next big initiative.
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» E-Mail Marketing
Marketing to Third-Party E-mail Lists, Part 1
Written by Jeanne Jennings
Third-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series.
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Tuesday - May 6, 2008
» CMO
Grand Theft Advertising: Revisiting In-Game Ads
Written by Gary Stein
Video games are the single hottest spot in the media solar system for innovation and experimentation. What CMOs need to know about them.
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» Online Video Advertising
The Promise of UGC Video for Advertisers
Written by Christine Beardsell
A look at some businesses working to develop consistently good content that won't scare off advertisers.
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» Analyzing Customer Data
Web Analytics: Don't Overrely on Tech
Written by Jason Burby
Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program.
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» Agency Media Strategies
The Problem With Online Media Measurement Tools
Written by Hollis Thomases
How savvy media buyers can mitigate discrepancies in measuring online audiences.
» Full story » Printer version
Wednesday - May 7, 2008
» Search Engine Marketing
Content Optimization: Managing the Gap
Written by P.J. Fusco
Recognize opportunities to amplify the contextual signals the content is sending to the search engines by way of title tags, heading tags, and more.
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» E-Marketing Strategies
Thinking About the Social Web? Do Something!
Written by Dave Evans
Like working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you.
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» E-Mail Delivery
No 'Need for Speed' in Short-Life-Cycle Campaigns
Written by Stefan Pollard
High-volume batch-and-blast tactics can hurt you in e-mail marketing. Three strategies for short-life-cycle products.
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» Behavioral Marketing
Keep Your Head in the (Tag) Clouds
Written by Vicky Chen
How tag clouds can help gauge consumer interest and aid targeting efforts.
» Full story » Printer version
Thursday - May 8, 2008
» Integrated Marketing
How Technology Enables Integrated Marketing
Written by Elana Anderson
Why marketing organizations must take greater ownership of technology.
» Full story » Printer version
» Local Search
Socializing Search, Part 2
Written by Brian Wool
A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part series.
» Full story » Printer version
» Media Buying
Celebrity Blogs as Site Content
Written by Tessa Wegert
Are celebrity blogs -- whether it's one written by a "Project Runway" judge or Bon Appétit's restaurant editor -- the right venue for your ad?
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» Actionable Analysis
Seven Ways to Market in a Virtual World, Part 1
Written by Heidi Cohen
Marketers use virtual worlds for trend-spotting, improving brand insights, and other initiatives. First of a two-part series.
» Full story » Printer version
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