password
username
Sponsored by CakeMail, an email marketing software.
Newsletter preview

If you have trouble reading this e-mail, go to http://www.businessweek.com/innovate/newsletter/index.html

Click Here

BusinessWeek magazine: The most-read source of global business news
SEARCH SITE

Advanced Search
Top News BW Magazine Investing Asia Europe Technology Autos Innovation Small Business B-Schools Careers BusinessWeek Channels : BW Magazine, Daily Briefing, Investing, Asia, Europe, Technology, Autos, Innovation, Small Business, B-Schools and Careers
May 08, 2008
 

Innovation & Design

A weekly guide to innovative people, ideas, and companies

  MORE TOP STORIES
MARKETING
Delta-Northwest: Unlikely to Fly
Even if the historic merger goes through, the newly combined company will face huge difficulties getting off the ground

BW50
How Google Fuels Its Idea Factory
CEO Eric Schmidt describes the simple principles driving the company's steady stream of innovations

  INNOVATION STRATEGY

Setting IBM's R&D Agenda
New director of research John Kelly had to refocus the company's R&D without alienating scientists. The solution? Collaboration and diversification

  PRODUCT DESIGN
INNOVATION
Hot Design for Graying Drivers
Faced with slumping sales at home, Japan's carmakers are testing new technologies to help the elderly stay safely on the roads

 BW MALL   SPONSORED LINKS
Buy a link now!



This newsletter is a FREE service provided by BusinessWeek.com.

To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page.

If you need other assistance, please contact Customer Service
or contact:

Wanda Cooper
BusinessWeek Customer Rights
Communications Data Services
1995 G Avenue
Red Oak, IA 51566
Phone: 1-800-635-1200

View our corporate privacy policy at http://www.mcgraw-hill.com/privacy.html.

To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department.

Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use | Privacy Notice


  Inside: This Week in Innovation
This week's newsletter highlights the power of design in developing markets as well as those in turmoil. Innovation and design reporter Matt Vella writes of the branding difficulties ahead for a merged Delta-Northwest and also reports on Hotel Jen, a new design-driven brand aimed at the emerging class of Chinese businesspeople. In an innovation case study, John Kelly, IBM's new director of research, talks about refocusing Big Blue's R&D initiatives without alienating scientists. And, on our weekly podcast, the president of design firm Adaptive Path, Peter Merholz, talks about how focusing on consumers' experiences of new products and services can inform and shape design.
-- Helen Walters
E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS

  INNOVATION PODCAST It's the Experience That Counts
Peter Merholz of Adaptive Path discusses how focusing on consumers' experience of new products and services through rapid prototyping and other means can inform and shape design
 

Advertisement
Click Here

  IN YOUR FACE: IS APPLE A THREAT TO MICROSOFT?

Reader R Porter Writes:

"Apple's problem hasn't been their products. Their attitude has been, 'you need us we don't need you'. I will not approve a non-Microsoft OS for anything other than an experiment."

Read the Story and Tell Us What You Think >

 

  NUSSBAUM ON DESIGN >>

openquote

Fareed Zakaria is one of the most thoughtful foreign policy analysists of our day and his new book, The Post-American World, is a must-read for anyone interested in globalization--or the Presidential election for that matter. closequote

-- Bruce Nussbaum
POST YOUR OWN COMMENTS

Advertisement
Click Here


Grafton, WI
Clients: Fisher-Price, GE-Medical, Herman Miller, Honda, John Deere, Trek Bicycle
Gouthier Design - a brand collective
Fort Lauderdale, FL 		Clients: Marriott International, The Ages Group, Ritz-Carlton, MacNeill Group
Gad Shaanan Design
Solana Beach, CA 		Clients: IBM, Lufthansa, Qualcomm, Siemens, Sunbeam, Verizon, Vogue
Product Ventures Ltd.
Fairfield, CT 		Clients: PepsiCo, P&G, Kraft Foods, Scientific Atlanta, Smith & Nephew, Johnson & Johnson, Abbott Labs
DesignDirectory.com : 5,962 Design Firm Profiles