Take a Peek at What You're Missing at WOMM-U in Miami

Today we are kicking off our first ever Word of Mouth Marketing University event -- two full days of high-intensity learning in sunny Miami. This is slated to be the most dynamic and most unique WOMM learning event ever -- and we're thrilled to be hosting it.

We know some of you weren't able to make it down to Miami, but don't fret: Even if you can't join WOMMA and the rest of your WOMM peers for WOMM-U live, you can still sample some of what's going on.

Here's how:

>> Take a look at the WOMM-U Live Blog: WOMMA's live bloggers will be covering the WOMM-U event in real time, posting their insights and perspectives about the discussions, keynotes, case study presentations and more. Starting today, to check out the WOMM-U live blog and see what's going on in Miami, visit:
http://www.womma.org/wommu

>> Catch the WOMM-U general session presentations via our live video feed: The WOMM-U general sessions will be broadcast via webcam. To check the broadcast schedule or to tune in now, visit:
http://womma.org/wommu/livevideo/

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To Do: Join WOMMA for a Members-Only Call to Discuss UK Legislation

Some recently passed UK legislation that impacts word of mouth marketers across the pond has created a great deal of buzz in the industry -- with word of mouth marketers in the U.S. wondering how this affects them.

To address the ethics and regulatory questions this legislation has inspired, WOMMA is hosting a members-only conference call on Tuesday, May 13, 2008 at 3:00 p.m. EST featuring WOMMA Board president, Ed Keller, CEO of the Keller Fay Group, WOMMA's legal council Tony DiResta, Partner at Reed Smith and former Director of the FTC's Southeast Regional Office, and WOM UK President Steve Barton.

Join this call to learn:
- What this legislation means for UK WOM marketers -- and what it doesn't
- What WOMMA is doing to create ethical standards in word of mouth marketing
- How WOMMA is working to foster an educational relationship with the FTC
- What WOM marketers need to do to make self-regulation a continued reality for the industry
- What WOMMA is doing going forward to continue promoting ethical standards in WOMM

WOMMA members: To get the dial-in information for this call, send an email request to membership@womma.org

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