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Even if you can't join WOMMA and the rest of your WOMM peers for the Word of Mouth Marketing University (WOMM-U) event in Miami this Thursday and Friday, you can still sample some of what's going on.
Here's how:
>> Take a look at the WOMM-U Live Blog: WOMMA's live bloggers will be covering the WOMM-U event in real time, posting their insights and perspectives about the discussions, keynotes, case study presentations and more. Starting tomorrow, to check out the WOMM-U live blog and see what's going on in Miami, visit:
http://www.womma.org/wommu
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Some recently passed UK legislation that impacts word of mouth marketers across the pond has created a great deal of buzz in the industry -- with word of mouth marketers in the U.S. wondering how this affects them.
To address the ethics and regulatory questions this legislation has inspired, WOMMA is hosting a members-only conference call on Tuesday, May 13, 2008 at 3:00 p.m. EST featuring WOMMA Board president, Ed Keller, CEO of the Keller Fay Group, WOMMA's legal council Tony DiResta, Partner at Reed Smith and former Director of the FTC's Southeast Regional Office, and WOM UK President Steve Barton.
Join this call to learn:
- What this legislation means for UK WOM marketers -- and what it doesn't
- What WOMMA is doing to create ethical standards in word of mouth marketing
- How WOMMA is working to foster an educational relationship with the FTC
- What WOM marketers need to do to make self-regulation a continued reality for the industry
- What WOMMA is doing going forward to continue promoting ethical standards in WOMM
WOMMA members: To get the dial-in information for this call, send an email request to membership@womma.org.
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Retailers can't afford to ignore social media, according to a report put together by analysts from Gartner, Inc. The report, which includes a list of the top ten thing retailers need to know about social networks, delves into the differences between social networks and social networking platforms, consumer trends in social network use, and the kinds of word of mouth insights that can be gleaned from social networks -- as well as what retailers can do to best leverage online social networks for their business.
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To promote its new Full Throttle Frozen Blast Slurpee during the month of May, 7-Eleven is pulling out all the stops: From piggy-backing on the mania around video game "Guitar Hero" -- which appeals to the beverage's target demographic, 18- to 34-year-old men -- to grassroots programs, dedicated street teams, and an online contest at slurpee.com where visitors can enter codes from their Slurpees for a chance to win a copy of the newest Guitar Hero game, "Guitar Hero: Aerosmith." Other elements of the effort include in-store Guitar Hero promotions, where fans can line up and play the game, and 10,000 customized guitar picks, which will direct fans back to the slurpee.com web contest. An altogether WOM-worthy effort.
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Dole and Jamba Juice have paired up to launch an effort that results in consumer-generated ... smoothies. The companies have created a co-branded online environment at Jambafruit.com where consumers can share and upload their own smoothie recipes. An onsite contest -- which is part of the effort -- will have one happy winner walking away with a "Healthy Escape Getaway," a prize that encapsulates the health benefits promoted by both Dole and Jamba Juice.
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We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> Cluepedia: The Ultimate Wisdom of Crowds Platform
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This whitepaper discusses the value of crowd wisdom -- the collective opinion of people about something -- arguing that sometimes crowd wisdom is even more valuable than expert opinion. The paper's author contends that, if properly harnessed, the wisdom of crowds has the potential to become one of the most ubiquitous applications -- because of its wide reach.
>> Bazaarvoice: Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online
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User-generated content -- defined as information generated not by a business or media outlet, but by a user of such online assets -- drives Web 2.0. When businesses enable customers -- or users -- to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing-- word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word of mouth working with retailers.
WOMMA members, log in to the WOMMA Member Center to download your own copy:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
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Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
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