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Chief Marketer Report; Insights. Innovations. Solutions.
May 6, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Turn Up Your TV Ad Volume: Get More From Sponsorships Online
Cash In: The Opportunity of Economic Stimulus Checks
Culture Clash: Building a Bridge Between Brand and Engagement
Find Your Voice: Puzzling Over Pronouns on Social Networks


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“How To Choose the Right Social Technologies”
- Forrester Research, March 2008
Complements of Communispace, get the latest Forrester intelligence on choosing a social technology. Includes the latest information to help you evaluate technologies and choose the right solution for your company. Free from Communispace, the leader with 300 online communities and counting. Click Here to get the Report.

This Week's Stories

Turn Up Your TV Ad Volume: Get More From Sponsorships Online
By Stuart Larkins
 You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Click here to find out how to think beyond the idiot box.

Cash In: The Opportunity of Economic Stimulus Checks
By Chad Elmendorf
Direct marketers have something to look forward to this summer—consumers with additional discretionary income. But will they respond to your offer, or use their newfound money to fill their gas tanks? Click here for some targeting suggestions.

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Culture Clash: Building a Bridge Between Brand and Engagement
By Arthur Ceria
 Old school marketers believe marketing is all about the brand. But any engagement campaign that centers only on the brand will fail miserably. Click here to discover how to make the two worlds meet.

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Join us for an in-depth look into email’s many roles. Discover how companies are using email to tie website, direct mail, in-store, and other marketing initiatives together. Register Today for this on-demand event!

Find Your Voice: Puzzling Over Pronouns on Social Networks
By Anthony Power
It's important to know who you're talking to when you start a conversation in person. That holds true for social networks as well. If you hope to monetize social media, you better know what voice is best. Click here for some quick tips.



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