About Us
Site Use
For over six years, Tools of Change has
consistently
attracted a million hits a year from program
planners
and facilitators. It was awarded the Society
of
Environmental Journalists' highest rating as
an
information source for environmental
journalists, and
is recognized by the Infography as one of six
superlative references on social marketing.
Meet our staff
Jay Kassirer has
been the driving force behind Tools of
Change. He
co-authored (with Doug Mckenzie-Mohr) the
workbook on which the Tools of Change
materials are
based. He contributed to the development of
the
Green Communities' home energy audit
and well aware programs, Canada Mortgage
and
Housing Corporation's Healthy Housing and
Sustainable Community Planning initiatives,
and
numerous other social marketing programs.
Jay is
President of Cullbridge
Marketing and Communications, and has
twenty
years
of professional marketing, communications
and
research experience involving environment,
health,
housing and sustainability. He can be
reached at
kassirer@toolsofchange.com.
Cate Berthelet is our Registrar, and our go-
to person for webinar details. She can be
reached at
Registrar@toolsofchange.com.
Tools of Change also benefits from the
advice of an
Advisory Board.
Quick Links
Site Sponsors
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Dear Harry,
I am writing to update you on our last
scheduled webinar until the fall: how the City
of Portland has
incorporated and evolved the individualized
marketing approach with its "Smart Trips"
program.
Our instructional webinars will resume in the
fall.
Thousands of people have asked to receive
these webinar alerts. Please help us spread
the news. If you know of others who might be
interested, please send them this copy and
suggest that they sign up at
www.toolsofchange.com if they want to
receive future editions.
Jay Kassirer, Tools of Change
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PORTLAND SMART TRIPS
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Find out how Portland has evolved the
individualized marketing approach to
reducing drive alone trips, while increasing
walking, biking, carpooling and transit use,
and increasing both accessibility and
neighbourhood liveability. Friday May 30,
2008,
12 noon Eastern Time.
Presenters: Dan Bower and Linda Ginenthal,
City of Portland, USA.
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Comments from Webinar Participants
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Comments from our confidential post-
webinar
evaluations include the following:
- "Better than a typical conference
session - more
interactive, more really interested folks."
- "The Highlights Series is a great way to
learn.
Whether or not a specific webinar is on your
topic of
work, you can still generalize the information.
Makes
social marketing concepts come alive."
- "It gave me a chance to explore
community
change processes for a different set of
behaviours
than I usually get involved in."
- Great introductory course.. good
examples... I
would highly recommend it. "
- "Very informative, with layered insight on
several
levels."
- "Valuable information and an easy-to-
follow
format."
- "Informative and fun ..you can ask
questions
easily and get answers as fast."
- " I appreciated the use of examples and
participants own input to move the lessons
along
while building on the theory."
- "I plan to urge all my co-workers to
participate in
these webinars."
- "You can learn at your own desk for a
fraction of
what you'd pay going to an out-of-town
workshop or
seminar. "
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Help Spread The Word!
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Use portions of this newsletter and / or our
full case
studies in your own newsletters /listservs
etc. All we
ask is that you
include the following short credit:
Courtesy of Tools of Change
(www.toolofchange.com) which promotes
best
practices in social marketing.
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