Top Stories

Google opens television ad program to all marketers
Marketers who want to enter the television space but aren't sure where to start may get a helping hand from online giant Google. The company has opened the Google TV ad-buying service to all marketers.

How to optimize your site socially
Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help.

More consumers buying big ticket items online
Consumers are more likely to purchase large and expensive items online these days compared to a couple of years ago, according to a recent survey from PriceGrabber.com.

ABC.com crams more ads into online videos
Not content with slipping in one ad per long-form online video, ABC.com are going to insert more to test the reaction of viewers.

No-frills online ad search engine launched
A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements.

New Nielsen tools help marketers manage brand
Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment.

New tool could make web development simpler
Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process.

Nielsen: Mobile increases online audience by 13%
Don't forget about mobile when trying to improve the ROI of your campaigns and brand recognition. According to a recent Nielsen Company report, mobile helped online marketers increase their reach by about 13%.

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