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Mon, May 05, 2008 09:20:31 PMFrom:
Ipsos Ideas
Subject:
Ipsos Ideas Canada: How Does Your Advertising Measure Up?
IPSOS IDEAS
Good Research Leads to Good Ideas — Good Ideas Lead to Smart Strategies
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Dear ***,
Welcome to the May issue of Ipsos Ideas Canada!
http://www.ipsos-ideas.com/goto/ca/0805/?WT.mc_id=1060125&ce=***&link=cadideas&top=={A. Top Client}
The May 2008 issue focuses on advertising research–one of the five core specializations at Ipsos.
Advertising is an exciting business, with millions of dollars spent yearly. Yet if it doesn't reach the right audience through the right medium with the right message, all those millions go to waste. When done right, advertising's effectiveness and power is profound. It can create brands, turn them around, and take them even higher. Our research experts at Ipsos ASI understand that power. And they have the tools to help make sure a brand's advertising is performing and building that brand.
Ipsos' innovative advertising research tools prove themselves daily. Most recently, John Hallward of Ipsos ASI accepted a Great Minds Award from the Advertising Research Foundation. The award was in recognition of Ipsos ASI's innovative leadership in the field of advertising research. Developing innovative research tools such as Equity*Builder, Brand*Graph 360, Media*Planner 360, Emoti*Scape, and Emoti*Vators, helped Ipsos ASI win this award. More importantly, these tools and our advertising research specialists help clients everyday to acquire greater understanding, build better brands, and create more effective advertising campaigns.
From measuring your advertising effectiveness, to testing the new frontiers of the Internet, our May issue examines the latest thoughts in the field of advertising research. I hope it gets you thinking about your own advertising and its role in your brand management program.
I look forward your thoughts, feedback, and comments as you enjoy this month's issue.
Sincerely,
Gary Bennewies
Ipsos Canada Country Manager
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Copyright Ipsos 2008. All rights reserved.
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