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Dear Harry,
We live in a world that loves and relies on email. But ask anyone what their least favorite part of this beloved communication channel is and you will hear a clear answer: spam. It's annoying, it can be dangerous, and there is a fierce battle going on against it. The good news is there are many people working hard to see that legitimate email makes it to the inbox and the junk stays out.
This month's tips are dedicated to the very important topic of dealing with spam. You'll learn how you can avoid being seen as a spammer, what measures you can take to get your emails to the inbox, what authentication is and why you should care, and much more!
Also in this issue, we feature two of our customers whose email marketing successes have been recognized by the media.
All the best,
Amy Black
Editor, Hints & Tips e-Newsletters
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In This Issue of Hints & Tips
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Receiving a spam complaint from someone who is supposed to know you and your business might feel like you're being betrayed by a friend, especially when you've worked so hard to build a permission-based list. You are following the rules, so why the spam complaint?
It may be that certain characteristics of your email look like spam to your subscribers or they aren't satisfied with what they are getting from you. But take heart: there are ways to help more of your recipients respond with approval instead of with the spam button. Here are the five most common consumer spam-complaint triggers and how you can avoid pulling them.
Read about the five triggers for spam complaints
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"But I'm Not a Spammer!" 
