These are spectacular results from Vision China and if you look closely, you will see there is much further to go. The Company is only filling 10-15% of screen time with ads, so they are still able to generate significant amounts of revenue whilst still providing enough entertaining non-commercial content..(read more)

Audience participation is a great concept - and the interactive 'advergame' is a fantastic example of how brands can add real 'wow' factor to their campaigns. If the pre-movie event is as much of a spectacle as the show itself - it should ensure that movie goers get to venues as quickly as possible..(read more)

The repurposing of old mobile phones is a business waiting to happen. Current phones are complete multi-media devices and are discarded more for fashion reasons than technology limitations. This alternative use for these prematurely retired work-horses is a great concept..(read more)

Given that Focus Media has over 100,000 screens already, and the The Screen Advertising Directory lists over 100,000 screens across the UK market alone, it would seem that these total figures are low. The advertising figures are a harder number to review, as few companies give many clues as to their media sales success..(read more)

There are now a number of highly specialised digital signage content creation companies - it is therefore interesting to see the arrival of a mainstream creative company into a market that has been known for its small budgets, fast turnarounds and often variable output..(read more)

Across the world bookstores are looking at enhancing the retail experience to encourage customers to dwell and browse. Most books are sold through a process of reader recommendation - and in-store signage has been shown to drive sales by bringing personal reviews and recommendations to the point of sale..(read more)

More brands are finding that investing in new content and creative for digital outdoor campaigns pays in terms of response and recall. Adapting each execution is to match the specific format of the network is also critical - whether it be escalator, bus stop or large format LED..(read more)

Outdoor has become a key high-growth focus for CBS and the South American market is one of the fastest growing. IOA is an established, locally-managed business with a scale that will enhance CBS’ existing business in Mexico and compliment its Spanish language media sales..(read more)

Though encouraging, these figures show that deep pockets are required to buid a presence in the digital signage market. The long term business model looks good, but with returns from software contracts building slowly over time and infrastructure and support costs required from the beginning - it takes time..(read more)

The I-Trans concept evolved at a time when large size LCD were hard to find, and it has taken some time to perfect the color matching between the panels in the matrix. With large LCD panels now more widely available, the company's main advantages are its unlimited scalability, its flexible shape and its high bright backlights..(read more)