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May 01, 2008 |
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Insider NewsletterA weekly summary of the best in BusinessWeek and BusinessWeek.com |
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Editor's Memo
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COVER STORY
The Mac in the Gray Flannel Suit More office workers infatuated with iPods and iPhones are demanding Macs. Is business ready? Is Apple?
NEWS
Solutions from a Hunger Crisis The global food shortage could lead to lower trade barriers and innovation that may raise farm productivity
IN DEPTH
Media Giant or Media Muddle? Challenges abound as the newly formed Thomson Reuters tries to outflank Bloomberg
TECHNOLOGY
Medical Advances—Through Your iPhone? Researchers are beginning to understand how mobile phones can cut costs, help solve rural health-care problems, and even reduce medical errors
TECHNOLOGY
Cox's Creative Ad Buy With its purchase of Adify, the media conglomerate hopes to fend off giants of online advertising Google, Yahoo!, Microsoft, and AOL
TECHNOLOGY
Alcatel-Lucent Hit Hardest by Slump The telecom equipment maker has been hurt by a weak dollar and a lack of competitiveness in wireless. But the outlook for the sector overall is stronger
TECHNOLOGY
Do Reputation Management Services Work? A new industry promises to help counter negative search results on the Web. Hiring one of these fixers may make nasty comments go away
VIEWPOINT
How to Foster Tech Entrepreneurship Startup hotshots are older and more educated than generally thought; it follows that training and finance skills should be offered to all age groups
THE INNOVATION ENGINE
Finding Your Company's Great Thinkers If you get a little creative, you'll uncover the inventive minds that are already in your midst. Just give them a chance to show themselves
SPECIAL REPORT: EUROPEAN INNOVATION
How Nokia Users Drive Innovation Through online aps such as Sports Tracker and Nokia Beta Lab, the Finnish handset giant gathers customers' ideas from around the world—virtually free
AUTOS
Japanese Carmakers Set to Rebound Stocks such as Honda's and Mazda's have been rising, probably because global demand remains solid and woes are exchange-rate linked
EATING AND DRINKING
Tequila Grows Up, and Gets More Expensive In the past, tequila drinkers were typically bikers, students, and bandits. Now they are also CEOs and connoisseurs
REAL ESTATE NEWS
D-Day for Washington Mutual In February, WaMu's top earners were being feted in the Bahamas. On Apr. 30, most of them are out of a job
MARKETING
Delta-Northwest: Unlikely to Fly Even if the historic merger goes through, the newly combined company will face huge difficulties getting off the ground
SPECIAL REPORT: EUROPEAN INNOVATION
Europe's Carbon-Trading Pioneers The cap-and-trade-emissions market has spawned a host of innovators who act as brokers and deal in carbon dioxide futures and derivatives
TOP NEWS
Fed Cuts by a Quarter-Point Bernanke drives rates to the lowest since '04 after GDP shows weak growth built on inventories
STOCKS IN THE NEWS
Consumer Stocks: Losing Their Sparkle? High commodity prices have taken their toll on Procter & Gamble and other makers of household items, dampening their appeal as defensive plays
INVESTING
Recovery? Not for These Stocks Not all stocks in battered sectors will bounce back in a second-half economic upturn. Here are some that could be left behind
BW MALL
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