Meet Your WOMM-U Keynote: Joseph Jaffe, Author, "Join the Conversation"

As author of "Join the Conversation," the "Jaffe Juice" blogger and podcast producer, the Chief Interrupter of crayon, a frequent speaker, and a sought-after consultant, Joseph Jaffe wears many hats within the new marketing industry -- and WOMMA is thrilled to have him join us at WOMM-U as one of our notoriously remarkable keynote speakers.

Find out:

- About the birth and rise of the conversational marketing phenomenon
- The media power-shift, and the changing roles of "the marketer" and "the consumer"
- How marketers can adapt to the new world of the internet, social media and networking, consumer generated content, blogs, and podcasts by joining the customer conversations that are already in progress
- How marketers can be invited into the conversation -- instead of constantly disrupting it
- How to leverage the partnership created by conversational marketing
- What happens next?

To meet Joseph and other WOMM-U Keynote speakers, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu

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Saturn Online Social Space Rakes in Brand Fans

Saturn's recently launched online social networking site, ImSaturn, has acquired more than 1,200 in its first few weeks -- more than the company expected to attract in it's six-month projection. The company used existing fan sites and a link on its homepage to tip fans off to the site's web presence. On the site, users can read Saturn news, upload pictures and videos, chat with other ImSaturn members, and weigh in about the company's past and current marketing efforts.

More from Advertising Age

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Getting Genuinely Social With Social Media

Using the premise that "Social media marketing isn't about optimizing or advertising. It's about socializing," this article from ClickZ offers some tips for how to really dig in and get socially active within your social media marketing efforts. Buying advertising space isn't the same as getting up close and personal and making genuine connections with your "friends" and fans -- which is how social media was intended to be used.

More from ClickZ

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Social Media: Will It Become Indispensable?

On the Online Spin blog, Joe Marchese examines social media's divided role as both a communication devise and a marketing medium. According to Marchese, social media has yet to rise to the "how did we ever live without it" communication status of, say, cell phones, and -- simultaneously -- marketers are still at the early stages of learning how to use it. How social media's split personality works itself out will influence both its longevity as a communications platform and its ability to be monetized.

More from Online Spin

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WOMMA Member News for Today

News by, about, and for WOMMA members:

* WOMMA member company Nielson Online is hosting a Webinar this Thursday, May 1, at 1:00 p.m. EST, titled, "From Customer Satisfaction to Brand Advocacy: The New Building Blocks of Competitive Advantage in the Age of Consumer Control." Hosted by Pete Blackshaw, EVP of Nielsen Online Strategic Services, and Jeff Zabin, Research Fellow at the Aberdeen Group, this webinar will examine strategies and tactics brand marketers should be employing today to manage their online reputation and foster consumer engagement and loyalty. Speakers will look at examples of brand advocacy building at its best -- and worst -- and present key findings from the Aberdeen Group's recent social media monitoring report.

WOMMA members, register for free by visiting:
http://www.nielsen-netratings.com/resources.jsp?section=event&nav=2

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.

New in the WOMMA Member Center

We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:

>> Clupedia: Viral Marketing Best Practices
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This whitepaper from Clupedia defines best practices in viral marketing -- specifically viral marketing within the online world and with a corporate website as the jumping off point. This whitepaper demonstrates the interactive, collaborative nature of viral marketing, instructs marketers to deploy viral marketing from their corporate websites, and encourages marketers to use the ten proposed best practices.

>> Bazaarvoice: Boosting Natural Search Traffic using Ratings and Reviews: Grab the Long Tail of High-Converting Shoppers using a Segmented Content Strategy
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Driving traffic from natural search is increasingly competitive and expensive. Online market¬ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision. This white¬paper explains how you can employ the content written by your customers to help drive down your acquisition costs and improve the efficacy of your search engine marketing.

>> Bazaarvoice: Online Consumer Opinions/Use of User Generated Content in the UK(JupiterResearch, January 2008)
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This unbiased study sought insights into UK online consumers. It found that most online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews

WOMMA members, log in to the WOMMA Member Center to download your own copy:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary