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Wednesday, April 30, 2008 FEEDBACK  ***
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   Post global movement, OMD India wins Intel Corp’s media duties

OMD India has bagged the media duties of Intel Corp. The win comes in the wake of a global pitch process, the decision of which was announced on April 28, 2008. Industry sources peg the business upwards of Rs 50 crore. In India, Lodestar Universal was the incumbent on the business.  more...

 
   UTV Q4 net profit up 140 per cent at Rs 271 million

UTV Software Communications Ltd has reported a 140 per cent jump in net profit to Rs 271 million for fourth quarter ended March 31, 2008. The company has also reported a 150 per cent growth in operating revenues year-on-year from Rs 1,749 million to Rs 4,375 million.  more...

 
    Flashed Yesterday: Arun Kapoor quits DishTV as CEO

Arun Kapoor has put in his papers as CEO of DishTV. He had joined the company in November 2006 as CEO. Jawahar Goel, Managing Director, DishTV, has confirmed the news. Kapoor’s next destination is not known at present.  more...

 
   Dentsu Marcom appoints R Ravi Shankar as Mumbai Head

Dentsu Marcom has announced the appointment of R Ravi Shankar as Head of its Mumbai operations. Shankar joins Dentsu from SSC&B Lintas, where he was Executive Vice President, overseeing the entire operations of the agency.  more...

 
   Rondeep Gogoi joins Mudra Delhi as Creative Director

Rondeep Gogoi has joined Mudra Delhi as Creative Director. He will be working on accounts like Volkswagen, Philips, Magicbricks.com, Wrigleys, Dabur, Emami, Apollo DKV and Air India in Mudra. Prior to joining Mudra, Gogoi was with JWT Delhi as Creative Director.  more...

 
   Hungama Mobile, Tata Indicom, IMImobile in Meffys Awards 2008 shortlist   On iZone

The Mobile Entertainment Forum (MEF) has announced the shortlist for the 2008 Meffys Awards, and representing India are Hungama Mobile and FTV, Tata Indicom and Opera Software, and IMImobile. Entries have been received from over 20 countries for the Meffys this year.  more...

 
   Technopak Conference moots powering business through foresight

Technopak Advisors kicked off their 2nd Indian Consumer MindScapes in the Capital on April 29. The theme this year is ‘Powering Business through Foresight’. The Conference dwelled on the biggest challenge before marketers, which is to keep pace with consumers in their consumption journey – to not only acquire insights into what they want today, but foresight into what they will want tomorrow.  more...

 
   Georgia Aquarium selects Infosignz to power its digital signage network

US-based Georgia Aquarium has chosen the InfoSignz Digital Display Management platform to power its digital signage network. Georgia Aquarium is one of the world’s largest aquariums and features more animals than any other aquarium in the world.  more...

   Cartoon Network seeks to demystify the New Generation

India’s ‘New Generation’ in the 7-14 age group are wired, concerned about climate changes, want peace, and a whopping 74 per cent kids chose India as their favourite country over America. Cartoon Network’s New Generations survey, which was conducted across 14 cities, sure is an eye opener.  more...

   Radio Mirchi completes five years in Delhi   On Radio Channel

Close on the heels of celebrating its sixth birthday in Mumbai with a bang, Radio Mirchi celebrated its fifth birthday in Delhi and has launched on air promotion – ‘Yeh dilli hai, yahan radio, mirchi ke naam se jana jata hai’ – to mark the occasion.  more...

   Big FM Kolkata too catches the IPL fever   On Radio Channel

Never before has cricket generated so much of radio buzz. Mostly limited to live commentary on radio, cricket has assumed an entertainment avatar, thanks to the ongoing DLF IPL T20 Tournament. Latest to join the fray is Big FM Kolkata, which has thrown its weight behind the Kolkata Knight Riders with a new programme.  more...

   Rani Mukherjee to be the new face of Margo soap

Henkel India has roped in Rani Mukherjee as brand ambassador for its skincare soap brand Margo. In the highly cluttered and competitive toilet soap category, Margo claims to have a market share of close to 4 per cent in urban West Bengal and is a strong player in markets like Tamil Nadu, Andhra Pradesh and Bihar.  more...

   International: P&G Lets Consumers Act as Media Planners

BATAVIA, Ohio (AdAge.com) -- The nation's largest advertiser is inviting consumers to weigh in on its controversial media decisions.  more...

News from latest issue of impact

IPL marketing - a runaway success
Jury still out on the format


A few months back when the BCCI (Board of Control for Cricket in India) announced its new venture IPL (Indian Premiere League), the success of the format was debated much – after all, India watches cricket when India plays cricket. But would the passion be displayed much in the same way when the nation angle is taken away and only the sport stays? Many would say that the jury is still out on this one, and perhaps it is.
more...

Industry leaders delve on the Indian entertainment economy

The NAB Show 2008 had devoted a Super Session to India, wherein industry leaders discussed more on the status of the Indian entertainment economy. Prior to the session, David Rehr, President and CEO, NAB, unveiled the NABcommissioned Ernst & Young report on the Indian entertainment economy. more...

 Exclusive on exchange4media web site
 Srimoyi Bhattacharya, Managing Director, & Gayatri Hingorani, Managing Partner, Peepul PR, New York, USA
 IPL ratings Karmayudh: Crystal gazing in Greenland
Print ad volumes up by 5 pc during first quarter of 2008: AdEx Analysis
-April 29, 08
Understanding Integrated Marketing Communication in India
- Deepika Kurl, Sport Leasing – Corporate Controller, San Francisco, USA - April 11, 08


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