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Wednesday • April 30, 2008 | READ ALL NEWS AT ADAGE.COM

P&G Lets Consumers Act as Media Planners

Asks Customers to Weigh in on Gay Kissing and Hip-Hop Programming

BATAVIA, Ohio (AdAge.com) -- The nation's largest advertiser is inviting consumers to weigh in on its controversial media decisions. FULL ARTICLE

4A's Hears Pep Talk on Internet Potential

TBWA Guru Lee Clow Says Online Branding Still in Infancy

LAGUNA NIGUEL, Calif. (AdAge.com) -- The internet has not yet lived up to its potential as a branding medium, Lee Clow, global director of media arts at TBWA Worldwide, told the American Association of Advertising Agencies' Leadership Conference. "The ability to use the internet in terms of great brand storytelling is still at its infancy," he said. FULL ARTICLE

New 4A's Leadership Provides Healthy Dose of Boosterism

Chairman Tom Carroll Wants an End to Divisiveness and Ad Industry In-fighting

LAGUNA NIGUEL, Calif. (AdAge.com) -- Ad agency chiefs used to hearing doomsday forecasts for their business model heard very different calls from two industry leaders at the American Association of Advertising Agencies' 2008 Leadership Conference here. FULL ARTICLE

Hopes Riding High on 'Grand Theft Auto IV'

Whole Industry Looks Forward to a Jump-Start

YORK, Pa. (AdAge.com) -- Move over, family-friendly video gaming: The next edition of "Grand Theft Auto" is here. And "Grand Theft Auto IV," arriving with plenty of grown-up violence, profanity and prostitution, is expected to lift the entire industry even further, while putting the spotlight firmly back on the core gamer audience. FULL ARTICLE

Getting the Fair Market Value

What's the Best Way to Charge for Your Time?

Small Agency Diary
I've always been intrigued with how agencies make money -- or don't. After running PJA Advertising for 15 years, I still scratch my head at the inherent contradictions in the agency model. FULL ARTICLE

Podcasting: Radio-Free You

Why Aren't More Brands Using This Emerging Tactic?

DigitalNext
I didn't know it at the time, but all the radio spots I did back in the '90s really set me up nice for the digital content era, especially for my favorite emerging media vehicle, podcasting. FULL ARTICLE

Different but Not Deficient

What Rev. Wright Can Teach Marketers

The Big Tent
Regardless of who you are, what your ethnicity or your family history, your economics, your sexual orientation, your this or your that -- if you are a person that can look at different as just that, different -- then you can embrace the compelling reasons for using cultural cues to strengthen marketing communication. FULL ARTICLE

Warner Bros. Launches Websites for Cartoons and Teen-Friendly Shows

A 3 Minute Ad Age Video Report

NEW YORK (Adage.com) –- On Monday, Time Warner's Warner Bros. studio announced plans to launch two online video sites in May. WB.com and KidsWB.com will showcase some of the former WB TV network's most popular programs, from Looney Tunes cartoons to hits such as "Friends" and "Buffy, the Vampire Slayer." Warner's effort to roll out these two video portals comes just weeks after NBC Universal and News Corp. launched the online video site Hulu.com. In other news in this 3 Minute Ad Age report, candy giants Mars and Wrigley announce a $23 billion merger and GM's Saturn brand creates an online social hub. FULL ARTICLE