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Chief Marketer Report; Insights. Innovations. Solutions.
April 29, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Lights, Camera, Results: Make Online Video Work For You
Keeping Pace: The Evolution of Marketing and Branding
How to Move from the Agency Side to the Client Side
Customer Centricity Unlocks Advertising's Future

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This Week's Stories

Lights, Camera, Results: Make Online Video Work For You
By Benjamin Wayne
 Getting ready to invest in online video? Click here for ideas from Benjamin Wayne on how to drive traffic and conversion, and get real results.

Keeping Pace: The Evolution of Marketing and Branding
By Ron Friedman
 Not that long ago, promotions and marketing opportunities such as RSS feeds, podcasting, blogging, talking avatars and widgets didn't even exist. Today, the world of marketing is constantly changing. Click here to learn how to keep up.

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Join us for an in-depth look into email’s many roles. Discover how companies are using email to tie website, direct mail, in-store, and other marketing initiatives together. Register Today for this on-demand event!

How to Move from the Agency Side to the Client Side
By Drew Neisser
 Sounds like an easy change, doesn't it? You work as a marketer on the agency side, and land a job with a client. But the switch isn't always simple. Click here for the advice Drew Neisser recently gave to one agency marketer who made the leap.

Customer Centricity Unlocks Advertising's Future
By Josh Herman
 If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that. Click here for more from Josh Herman.



Paid Search Pays Off. Oneupweb offers two new resources for online marketers. The Paid Search Survival Guide provides key terminology, while the white paper, Paid Search: Follow the Money, discusses the trends, tactics and technology that are integrating Paid Search into successful online marketing programs. Download both for FREE.

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