Top Stories

Click fraud rate up year on year
The top ad networks have been taking the issue of click fraud seriously, but year on year the rate continues to rise, reports Click Forensics.

Google presents VisualRank
At this year's International World Wide Web Conference, held in Beijing, Google announced it was continuing to develop precision image search technologies.

Gorilla Nation harnesses the mid-tail phenomena
If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers.

comScore: Online banking increased in the UK in January
The ease of use seems to have more British consumers visiting their banks online. According to a recent comScore report, one-third of UK consumers visited an online banking hub in January 2008.

Collarity, Next New Networks partner for behavioral targeting
Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites.

Radio: Off-air only growth segment in 2007
The radio industry's off-air operations was the only business segment to show growth last year, according to recent figures from the Radio Advertising Bureau.

Are your permission-based emails getting through?
Not all permission-based email is getting through to your recipients' inboxes, according to the results of a study by Lyris Inc.

AOL's Platform-A launches display ad spot marketplace
AOL's Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising.

WOM: Transparency is vital
British companies that abuse word of mouth techniques by falsely representing themselves as consumers to promote their products and services could soon find themselves embroiled in legal action.

ScanScout, Broadband Enterprises partner for video overlay ads
Mark up another competitor on the online video advertising bandwagon. Broadband Enterprises has announced that ScanScout will provide it's in-stream video ads.

California's anti-spam law may make things difficult for email marketers
Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for legitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well.

Empower's ChatterWatch measures UGC impact
Social marketing is one of the hottest areas for online marketers but knowing which social networking sites, content blogs/vlogs or video clips will gain the most viewers is still tough to measure. Enter a new metrix tool from Empower MediaMarketing called ChatterWatch.

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