Meet Your WOMM-U Keynote: Andrew Lark of Dell

WOMM-U keynote presenter Andrew Lark's 20 years experience across the BtoB and BtoC sectors spans leading award-winning programs and teams for Fortune and Times 100 companies, global brands, start-ups, and the world's biggest advertising and communications agencies. During his career, he has worked and lived in the majority of the world's major markets and developed a reputation as a highly creative executive, reputation turn-around specialist, and marketer. He is a prolific writer, blogger, and speaker on marketing, emerging business strategies, marketing/communications measurement, and Web 2.0.

Today, Andrew is VP of Global Marketing and Communications at Dell, where he is charged with leading the company's communications, conversations, and communities. Andrew joined Dell from LogLogic -- a technology start-up that provides breakthrough technology for collecting, storing, and analyzing IT log data from systems of all kinds. Andrew leads all marketing activity as CMO, as well as the company's business efforts in Japan, Australia, and New Zealand.

Hear Andrew speak at WOMM-U and learn:

- How word of mouth and social media have changed Dell forever
- How Dell is using more and more non-traditional marketing and communications
- The efforts Dell is making to be a part of the conversation with their customers

To meet Andrew and other WOMM-U Keynote speakers, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu

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Yahoo Getting an Overhaul -- Moving Towards More Social

According to the Associated Press, WOMMA member company Yahoo Inc. is getting some work done under its hood, the end result of which will be a more social networking touchpoints through its intricate online destination. Much of its new social capabilities will come from hosted applications -- a potential source of advertising revenue that the company is hoping to cash in on.

More from Associated Press

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Social Music Sites: Barely Legal or a Brave New World?

Proponents of social music sites say the fan base is just starting to reach its full potential, and points to numerous ways -- beyond just advertising -- that the minions of music fans can be leveraged. While some balk at the idea of music being socialized and the move away from big box producers, others claim that the socialization of the way music is found and picked up by listeners marks a crossroads in the way the music business runs.

More from Deal Book Blog

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Use Personalized Content to Get Bloggers' Attention

This case study provides an in-depth look at how one company was able to garner the attention of its targeted bloggers. The company mailed its select group of bloggers love letters -- yes, actual snail-mail love letters -- which led them to a personalized landing page. Overall, the effort generated more than four times as many page views as letters sent and was considered a success by its creators.

More from Marketing Sherpa

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WOMMA Member News for Today

News by, about, and for WOMMA members:

* WOMMA member company Nielson Online is hosting a Webinar this Thursday, May 1, at 1:00 p.m. EST, titled, "From Customer Satisfaction to Brand Advocacy: The New Building Blocks of Competitive Advantage in the Age of Consumer Control." Hosted by Pete Blackshaw, EVP of Nielsen Online Strategic Services, and Jeff Zabin, Research Fellow at the Aberdeen Group, this webinar will examine strategies and tactics brand marketers should be employing today to manage their online reputation and foster consumer engagement and loyalty. Speakers will look at examples of brand advocacy building at its best -- and worst -- and present key findings from the Aberdeen Group's recent social media monitoring report.

WOMMA members, register for free by visiting:
http://www.nielsen-netratings.com/resources.jsp?section=event&nav=2

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.

New in the WOMMA Member Center

We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:

>> Clupedia: Viral Marketing Best Practices
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This whitepaper from Clupedia defines best practices in viral marketing -- specifically viral marketing within the online world and with a corporate website as the jumping off point. This whitepaper demonstrates the interactive, collaborative nature of viral marketing, instructs marketers to deploy viral marketing from their corporate websites, and encourages marketers to use the ten proposed best practices.

>> Bazaarvoice: Boosting Natural Search Traffic using Ratings and Reviews: Grab the Long Tail of High-Converting Shoppers using a Segmented Content Strategy
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Driving traffic from natural search is increasingly competitive and expensive. Online market¬ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision. This white¬paper explains how you can employ the content written by your customers to help drive down your acquisition costs and improve the efficacy of your search engine marketing.

>> Bazaarvoice: Online Consumer Opinions/Use of User Generated Content in the UK(JupiterResearch, January 2008)
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This unbiased study sought insights into UK online consumers. It found that most online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews

WOMMA members, log in to the WOMMA Member Center to download your own copy:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary