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Tuesday • April 29, 2008 | READ ALL NEWS AT ADAGE.COM

OMD Wins Intel's $300 Million Account

Beats Out Universal McCann, Starcom for Media Buying, Planning

NEW YORK (Adage.com) -- Omnicom Group's OMD has won media-planning and -buying duties on Intel Corp.'s $300 million global account following a review. FULL ARTICLE

Wrigley, Mars Announce $23 Billion Merger

Goldman Sachs and Buffett's Berkshire Hathaway to Provide Funding

CHICAGO (AdAge.com) -- The Wm. Wrigley Jr. Co. this morning announced it will merge with Mars, the maker of M&M's. The $23 billion deal, if approved, will create one of the world's largest confectionary companies. FULL ARTICLE

Under Armour Hopes to Outrun Nike

Jumps Into Declining Niche With Cross-Trainer While Rival Disappoints

CHICAGO (AdAge.com) -- Nike has been touting its new cross-trainer line as "better than your better" in ads, but its launch wound up worse than that of its barely promoted predecessor. FULL ARTICLE

Creativity Weekly Top 5: April 28

Customizable Jingles, Inside the Clown Car of Broken Dreams, the Downside of Fun and Other Work

Welcome to the Creativity Top 5, a weekly video series on AdAge.com recapping the best and brightest work featured at Creativity-Online.com. This week: Yugo Nakamura and the web wizards at Tha Ltd. craft a customizable jingle for Uniqlo's t-shirts; AEG-Electrolux makes a loud statement about its new silent washing machines; La Comunidad, Buenos Aires, gives us a peek inside the clown car of broken dreams; CNN and the Barbarian Group make t-shirts out of headlines; and Element 79, Mekanism and Tostitos show us the downside of fun. FULL ARTICLE

Marketers, Not Consumers, Need Environmental Education

'Greenwashing' Has Made It Hard to Know What to Believe

In a world in which oil companies claim they're green, it's not surprising that consumers are growing more skeptical of such claims. FULL ARTICLE

Here's a Thought: How About We Create Content That Matters?

The New-Media Age Gives Us Power -- and Responsibilities

I want to talk about three of my favorite things: content, diversity and power. But first, let me frame up the conversation by telling you how I answer when someone asks me what I do for a living. FULL ARTICLE

3 Minute Ad Age: April 29, 2008

Starbucks Changes Its Tune From Jewel Cases to MP3s

NEW YORK (Adage.com) -- With last week's departure of its entertainment president, Ken Lombard, Starbucks is shifting focus from selling music CDs to encouraging its patrons to download music from the web. After hitting it big with the Ray Charles album "Genius Loves Company," the coffee chain's Hear Music division never matched its initial success. Chris Bruzzo, Starbucks chief technology officer, is charged with transforming Starbucks into a digital entertainment company that hawks MP3s along with its lattes. In other news in this 3 Minute Ad Age report, the online ad industry dodges the economic downturn. FULL ARTICLE

AAF Names President-CEO to Succeed Snyder

Washington Lawyer James Datri to Lead Ad Group

NEW YORK (AdAge.com) -- James Datri, a former government official and prominent Washington lawyer, is taking over as president-CEO of the American Advertising Federation, the group said. FULL ARTICLE