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Environment Management E-Zine
May 2008

This Month´s Featured Articles, Papers & Reports
Marketing strategies that choose the right shade of green
The green marketing buzz has reached a roar, prompting all manner of marketing techniques. While the overall intent may be to increase market share and build brand, a poorly-crafted strategy can actually damage both. These green efforts can quickly take on a life of their own as marketing or communications departments charge ahead under the CEO`s blessing. Selecting the right shade of corporate green! takes planning and a strategy that integrates a range of factors. But the very ...
International focus on China
With the world's biggest population and economic growth rates of around 9% for the past 25 years, China represents a huge market for environmental technologies and services. Rapid economic development over the past two decades has placed a massive environmental burden on urban and rural areas in China with its associated ecological impact. According to Chinese sources:
. Around 35% of the total territory is affected by acid rain.
. Ove! r 40% of China's river basins have been polluted and 25% ...
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PE INTERNATIONAL GmbH
PE INTERNATIONAL is the global market leader in strategic consultancy, software development and extensive services in the field of sustainability. PE offers two leading software solutions, with the GaBi software for product sustainability and the SoFi software for corporate sustainability. Over 500 companies and institutes world-wide put thei! r trust in PE INTERNATIONAL's consultancy and software, including several market and branch leaders.

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