Meet Your WOMM-U Keynote: Carla Hendra of Ogilvy

WOMMA is thrilled to introduce you to one of our fantastic WOMM-U keynote speakers, Carla Hendra, Co-Chief Executive Officer of Ogilvy North America and Chairman of Ogilvy New York. Carla understands that new skills, strategies, and structures are key to bridging the gap between solid marketing fundamentals and new, digitally empowered consumer behavior. And to create a lasting memorable brand experience, we have to engage our audiences in an emotionally relevant way and immerse our brands into customer communities.

Using client cases, Carla will show attendees how Ogilvy is reinventing itself to reach and engage consumers by combining traditional marketing and online efforts with consumer-driven content, social networking, and word of mouth marketing.

Hear Carla speak at WOMM-U and find out:

- How marketers are taking advantage of the opportunities arising from new ways of connecting with consumers
- How agencies are adapting to embrace and work with the opinion leaders, the trendsetters, the connectors, the mavens, and the bloggers
- How word of mouth is transforming marketing
- Why every CMO needs to evolve their view of WOMM
- How Ogilvy has embraced WOMM

To meet Carla and other WOMM-U Keynote speakers, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu

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