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About.com   Small Business Info
In the Spotlight | More Topics |
  from Darrell Zahorsky
Every day millions of small businesses fight for market share. For a few, their business builds a loyal following and is favored by the press. Michael Kobold of Kobold Watch has such a business. His company sells high-end watches. Michael defies the norm by producing only 2500 watches a year and even charging celebrities for a watch as opposed to giving them free merchandise. Kobold Watch has garnered the attention of the press ranging from Playboy and Bazaar to Inc Magazine. Using PR is a low-cost marketing alternative to expensive advertising.

 
In the Spotlight
 Getting PR in Your Town
In business, getting effective media coverage is often crucial to success. Doesn't matter how good you are if they don't know you're out there. But, there are realities to remember about the media, wherever you do business.
- Entrepreneurs Guide Scott Allen
 
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6 Steps to Developing Your Public Relations
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
- Marketing Guide Laura Lake
 
Low-Budget High-Impact Marketing Plan
The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing such as becoming news-worthy to get your message out to your customers on a regular basis, and watch sales revenue grow.

 
 
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