Friday - April 18, 2008
» Video, Rich & Streaming Media
The Essence of Content
Written by Dorian Sweet
With online ads getting so robust, how does one decide what goes into them?
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» ROI Marketing
Focus Groups 2.0
Written by Jack Aaronson
Social networks can be a more modern, more interesting, and less expensive way to conduct focus groups.
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» Paid Search Strategies
Are SEM Agency Fees Too Low?
Written by Kevin Lee
Are you shortchanging your campaign, along with your SEM agency?
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» Online Publishing
I Never Metadata I Didn't Like
Written by Vin Crosbie
Online retailers long ago discovered that including specific metadata greatly increases reach, traffic, and results. It's time online information companies discovered that, too.
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» What's The Buzz?
No Pain, No Gain in Interactive Marketing
Written by Anna Maria Virzi
How big brands Target and Kodak (yes, Kodak) have embraced a digital future.
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Learn the language, logic and logistics of Paid Search.
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Monday - April 21, 2008
» Search Results
Analyze This, That, and the Other
Written by Mike Grehan
A new era of Web -- and search -- analytics.
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» Digital Game Advertising
Video Games, From Toys to Tools
Written by Matt Story
Video games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples.
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» E-Mail Marketing
Happy Birthday: Rewards for a Special Day
Written by Jeanne Jennings
Some marketers are wiser today about sending out birthday e-mail greetings that contribute to business goals. Here's how.
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» Using Ad Technology
Reports of TV's Death Greatly Exaggerated, Part 1
Written by Jeremy Lockhorn
TV isn't dead. It's not even dying. It's just going digital.
» Full story » Printer version
Tuesday - April 22, 2008
» Agency Media Strategies
Boomers and Beyond: Targeting the 50-Plus Audience Online
Written by Hollis Thomases
Best approaches to say something meaningful and appeal to a boomer.
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» Analyzing Customer Data
Increase Your Post-Online Conversions
Written by Jason Burby
Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered.
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» CMO
Churn, Churn, Churn
Written by Gary Stein
Most campaigns focus on gaining new customers. Why churn should be a top priority instead.
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» Online Video Advertising
Audiences, Storytelling Techniques Evolve in Online Video
Written by Christine Beardsell
Creating content for the masses is like editing a film by committee. Some best practices.
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Turn is the Smart Market for online advertising.
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Wednesday - April 23, 2008
» Behavioral Marketing
Catching Up With Industry Veteran Gary Savoy, Part 1
Written by Anna Papadopoulos
Challenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part series.
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» Search Engine Marketing
Content Optimization: Creating a Master Keyword List
Written by P.J. Fusco
Some tips on how to avoid drowning in words by teaching yourself to swim through the data.
» Full story » Printer version
» E-Marketing Strategies
Billions and Billions Served
Written by Dave Evans
How marketers can quantify the impact of social media efforts.
» Full story » Printer version
» E-Mail Delivery
Banish Invalid Addresses to Boost Deliverability
Written by Stefan Pollard
A look at four sources of bad addresses, and how to deal with each.
» Full story » Printer version
Thursday - April 24, 2008
» Actionable Analysis
Seven Step Interactive Marketing Analytical Framework, Part 2
Written by Heidi Cohen
Assessing the results of interactive marketing campaign analysis: the three types of success metrics. Last in a series.
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» Integrated Marketing
Overcoming Barriers To Relevance
Written by Elana Anderson
How can marketing organizations become better integrated and customer focused?
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» Local Search
Socializing Search, Part 1
Written by Brian Wool
Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series.
» Full story » Printer version
» Media Buying
Create Contests That Inspire Ad Creative
Written by Tessa Wegert
What a 100-calorie chocolate bar and "Sex in the City" have in common.
» Full story » Printer version
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