Meet Your WOMM-U Faculty: Tom Kehler of Satmetrix

Please join WOMMA in welcoming WOMM-U Faculty member Tom Kehler, who is the VP and General Manager of Community Solutions for WOMMA member company Satmetrix. Prior to the merger with Satmetrix, Tom was Chairman and Founder of Informative. Prior to Informative, TOm was Chairman and CEO of Recipio from 1998 through January, 2002. Recipio developed and marketed the technology platform for Adaptive Conversations and relationship marketing platform acquired by Informative.

Before Recipio, TOM was CEO of Connect, Inc, which pioneered application software for on-line communities and internet-based e-commerce. Connect lead the charge of building large-scale e-commerce applications for major brands. Before Connect, Mr. Kehler was Chairman and CEO of IntelliCorp, which was the leading provider of application development software that incorporated expert systems, artificial intelligence, and object oriented programming. Tom has served on the Information Technology Advisory Board of the National Research Council and received a Ph.D. in applied physics from Drexel University.

To meet Tom and other WOMM-U Faculty members, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu

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Social Nets Drive Nearly 30% of Online Video Viewing Traffic

According to recent research from Hitwise, social networking sites drive more than 28% of traffic to online video viewing websites, almost identical to the amount of upstream traffic coming from search sites. A year ago, significantly more online video traffic came from social sites -- which indicates that either online video creators are getting more crafty with their SEO, or more consumers are going online in search of online video.

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MySpace Handing Reigns Over to Advertisers

MySpace is giving their advertisers control of their own profiles -- as a way to make the advertising process less labor-intensive, as well as to foster the idea of creating relationships between brands and MySpace users. The move is tied directly to advertisers' request for a format that allows them to work to build standing relationships within the social networking space rather than completing a one-off campaign and dissolving their online presence.

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Fix Up Your Corporate Blog as a Way to Boost Customer Relations

Putting in the time investment to spruce up your corporate blog can make all the difference when it comes to having good customer relations. Customer love can make all the difference between being the best in the business and being driven out of business. Using a blog as a way to convey to customers and potential customers that you are the authoritative voice on what you sell, make, or do can have a resounding impact, according to this WebProNews article.

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