by Stoney deGeyter

Performing a complete website review is rarely easy. I've found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website reviews can be time consuming and often produce many more hours of work beyond that.

One of the problems is that people tend want to skip right to search engine optimization forgetting that users matter. Many people want to rush into the marketing without realizing that the website itself is part of the marketing process. This is a shame.

Investing in SEO and PPC marketing, without having performed a thorough analysis of your website is largely an exercise in vain (and yes, even new websites often need a usability...

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by Mack Collier"I just don't know what I would say."

I must have heard this a dozen times at Small Business MarketingUnleashed from attendees that were trying to explain why they aren'tblogging or aren't on Twitter. But almost everyone that I talked towas interested in learning more about blogging and Twitter, yet thefear of not knowing what to say was holding them back.

Here is a secret about blogging; most of us have absolutely no idea what we are doing when we start. Seriously. And here's another secret; there is always something new to learn. That is the beauty of blogging and social media, we create by sharing. We find our voice by communicating with others. It's not about figuring out what you can say, it's about communicating with others. When you start...

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by Manoj JasraHaving frequently been involved with the web analytics process I have noticed some consistent issues with web analytics both from an agency and in house perspective. I am not talking about data quality or even vendor selection, I am talking about how web analytics strategically fits in within an organization.

- Analytics is not a priority: In many cases web analytics is often an afterthought and is not implemented during a site launch or during a sponsored/email campaign. Web Analytics needs to be given more priority and should be thought of before any marketing campaigns are implemented so that you can actually quantify the amount of dollars you budgeted and spent for the marketing.

- The right stakeholders are not getting the right data: If the same dashboard is...

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