Yakult and Activia case study
Launching probiotics in the nascent US market
Dear Colleague,
While probiotic food and drinks have been successfully marketed in Europe and Asia for a number of years, the category has only recently taken off in the US.
Yakult and Activia case study: launching probiotics in the nascent US market is a new research report published by Datamonitor that looks at how Yakult Honsha
and Dannon are striving to launch their respective probiotic products in the nascent US market.
Top three reasons to order this NEW case study today...
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Identify specific areas for operational improvements |
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Gain insight into the methods used by Yakult Honsha and Dannon to give them a competitive edge |
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Capitalize on the experiences of Yakult Honsha and Dannon when entering a new niche sector or geographic market |
If you have any questions regarding this, or any other report from our online report store, please feel free to email me.
I look forward to hearing from you.
Yours sincerely,
Leah Vyse
Sales & Marketing Manager
Drinks Business Review
T: +44 (0)161 238 4095
F: +44 (0)161 238 4141
lvyse@businessreviewonline.net
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| REPORT DETAILS |
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• Price: $295 (pdf)
• Published: April 2008
• Publisher: Datamonitor
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| HOW TO ORDER |
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Order by Fax
To place an order by fax, download our order form and fax back to +44 (0)161 238 4141
Order by Phone
To place your order by phone, or to discuss your research needs, please call me on +44 (0)161 238 4095
Order by Email
To register your interest in purchasing this report, email me today. |
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