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UTVi channel in strategic content pact with Business Standard
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UTVi, the soon-to-be-launched English business news channel, has tied up with financial daily Business Standard to augment the channel’s news content in the form of BS Wire, BS Alerts and BS Breaking News, and business bytes throughout the day, based on the merit of the news.
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MediaGuru Consultants launches bilingual website on IPL On iZone
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Noida-based MediaGuru Consultants Ltd has launched Iplnewsonline.com, which, it claims, is India’s first bilingual cricket portal in Hindi and English. The portal gives all the latest updates and news, views, and expert insights on the ongoing DLF IPL Tournament 2008.
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Shirshendu Bannerjee joins Essel Group’s FM radio vertical as COO
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Shirshendu Banerjee, former head of the radio division at Mediaguru, has joined Essel Infraprojects Ltd as Chief Operating Officer for Essel Group’s FM radio vertical.
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India Today Group Digital in video distribution deal with video search engine Blinkx On iZone
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India Today Group Digital (ITGD), a division of the India Today Group, has entered into a video distribution pact with Blinkx, claimed to be the world’s largest and most advanced video search engine. Through the partnership, video content from Headlines Today channel would be available at www.blinkx.com.
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Hello FM whips up some more IPL frenzy with game show On Radio Channel
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Dhoni and his Chennai Super Kings have been delighting cricket fans with their on-ground fireworks. And now adding to the merry-making is Hello FM, which has launched ‘Solli Addi’, an on-air cricket carnival which promises to be a thrilling entertainer for both listeners and cricket fans in Chennai.
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17 per cent of digital companies offer share in profits to employees: IAMAI-Ma Foi study
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More than most technology sectors, the digital industry is driven by ‘people’. However, lack of awareness of the opportunities that the industry offers remains a concern that needs to be addressed. According to a study by IAMAI and Ma Foi, superior performances in the Internet and mobile content and services industry are rewarded by out of turn salary hikes, faster growth opportunities.
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Affle’s SMS2.0 becomes the largest mobile media in India On iZone
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UK-based mobile media company Affle has been steadily growing in India since its launch late last year. Affle’s SMS2.0 media platform has gained mass acceptance from users, advertisers, agencies alike, delivering over 65 million targeted impressions a month. The latest innovative mobile marketing on SMS2.0 is for the IPL T20 matches.
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Fastrack exhorts youth to ‘Shut up and Move On’
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Shut up and Move On! In its inimitable irreverent style, Fastrack captures the nonchalant, on-the-move attitude that keeps today’s youth ticking in its new TVC.
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TNS launches book on public opinion polling
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TNS has launched a book entitled ‘Public Opinion Polling in a Globalised World’. Written by leading political and social research experts across the TNS global network, the book explores the importance of public opinion and social research in informing governments and policy makers in modern democracies and across globalised economies.
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Makkal TV showcases Russian films
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Continuing its romance with world cinema, Makkal TV is all set to bring some Russian feature films to the C&S households of Tamil Nadu and rest of India. The channel’s earlier initiative of airing Iranian films such as ‘A Place to Live’, ‘Barren’, ‘Mother’s Guest’, and ‘Zakira’ was well received by its viewers.
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DLF to invest Rs 1,250 cr in multiplex business
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DLF, one of the leading real estate players in India, is investing Rs 1,250 crore in expanding its multiplex business by adding around 500 screens in the next four to five years.
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International: PR Giant Edelman Ventures Into Branded Content
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NEW YORK (AdAge.com) -- While a well-placed press release can still generate tons of media coverage for a brand getting involved with a hankering for entertainment, some PR shops want to offer clients more than a mention in Page Six.
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| News
from latest issue of impact |
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‘The
picture is very bad for bad advertising’
– Stephen Gatfield
The Interpublic Group (IPG) has had more than
its usual share of media coverage in recent times,
thanks to its focus on India in the last one year.
IPG officials have stated time and again that
India had seen the single largest capital investment
from the Group in 2007. . IPG has been busy making
several announcements since – the new leadership
team with R Balki as Chairman; Charles Cadell
roped in as CEO for Lowe India. In this interview
with impact, Stephen Gatfield CEO
of Lowe & Partners Worldwide speaks on various
aspects of the advertising industry – Indian
and global – and the role that Lowe Worldwide
plays in this. more...
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The ‘Yellow’ Brigade Cometh!
Cola or the King of Fruits? Get spoilt for a beverage
choice this summer!
There’s
a genre of drinks that’s being ingested
by humans in more or less the same measure as
the several cola brands. The trend is particularly
more inherent during the blazing summer, a season
currently sweeping most of India. So while the
cola guzzlers won’t do without a can of
cola in their hands this time of the year, Mango,
the king of fruits too holds a very special place
in the hearts of Indian consumers. more...
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